Join us for a free webinar Wednesday, May 5 at 2 p.m. EST when we discuss the importance of effective marketing during uncertain times. Our host, AutoSuccess Publisher Susan Givens will speak with Phil Spagnoli, the director of sales for Elead.
They’ll discuss how the car shopping process is evolving, and consumer expectations are continuing to change.
With the emergence of digital retailing, consumers are doing more shopping from home and getting closer to purchase before ever stepping foot in a dealership.
Over the past year, COVID has made shoppers reluctant to visit dealerships resulting in less showroom traffic and accelerating the at-home shopping process. Now shoppers expect advertising and marketing efforts to complement their shopping experience, not disrupt it. Your advertising can no longer solely focus on driving showroom traffic but rather meet the consumer where they are in their shopping journey and throughout the vehicle ownership lifecycle.
- Marketing to prospects with the right message at the right time
- Targeting current vehicle owners with more than a service message
- Marketing to Millennials and Gen Z
Click HERE to register for the webinar.