Game-Changing Technology
Reevaluating your marketing strategies? Practices like text message marketing should be top of mind.
Profitable Dealerships Prioritize 2 Things for Great Marketing
These strategies will help your dealership determine its key areas for growth from marketing efforts and the most efficient ways to apply them.
Playing With Fire
Avoid getting caught up with shiny things by crafting a layered marketing plan that generates results in line with your objectives.
Accelerate Marketing and Sales Results with Purchase Intent Data
Dealers not only gain intent data, but they are also able to follow the specific interactions in real-time with quality, personalized and dynamic messaging.
Selling to Millennials
These buyers are actually interested in buying cars and dealers must adapt to their needs.
4 CRM Customizations to Boost Sales Results
Get the most out of a CRM system by customizing marketing, employee and buyer processes.
Let’s Talk about Data and the Pillars of Success
By leveraging data outside of the DMS, it’s possible to create incremental opportunities. The DMS is not the sole source of truth today.
Harness the Power of Your Owner Base with an Equity Mining Platform
Equity mining makes for increased customer loyalty, efficient and cost-effective marketing and even quality leads on pre-owned vehicles.
The Benefits of Positive Positioning in Automotive Advertising
Positive positioning is a scientific theory that states people better react to messaging presented in a positive light.
Thriving in the Inventory Shortage: 5 Tips
Are you setting yourself up to make the sale when the inventory comes back? Here’s how you can be the first store a consumer shops at when they decide to start looking again.
Today’s Bizarro World: Dealers Advertising To Acquire Cars
Auto dealers are now leveraging advertising to attract cars, trucks and the shoppers themselves.
Chip Shortage Impacts on Dealer Advertising
How retailers can better align marketing offers with inventory changes.
