VDX.tv, a global advertising technology company, has joined together with Urban Science, a company with over 40 years of experience in the automotive industry, to give marketers the ability to accurately target the right audience and measure the impact their campaigns have on new vehicle sales.
For marketers in the automotive industry, aligning dealership performance with metrics of success can prove to be one of the biggest challenges. Because of Urban Science’s rich automotive industry heritage, they’ve had the opportunity to build relationships with almost every OEM. The Urban Science DataHub data is sourced directly from the OEM — in many cases as frequently as daily — and includes over 99% of total U.S. new vehicle sales*. This data can be matched to create targetable segments and provide measurement solutions.
Urban Science’s exclusive data comes with complete confidentiality and does not disclose underlying competitive statistics at the individual level or Personally Identifiable Information (PII) of any kind. This data is available for automotive OEMs and to their agencies and advertisers, who are using data to the benefit of an automotive OEM. Working with Urban Science data ensures VDX.tv clients can target past auto purchasers to enhance OEM and dealer marketing efforts and determine if their campaigns are driving vehicle purchases through data on brand, model and competitive insights.
The collaboration will ensure advertisers can accurately target audiences that address their campaign objectives at the most opportune time in the consumer journey by:
- Focusing on ready-to-buy shoppers in high potential geographies
- Identifying loyalists and consumers who last purchased a competitive vehicle
- Suppressing consumers who have recently purchased a vehicle to avoid wasted impressions
“With demand for vehicles plummeting due to the COVID-19 pandemic, leaving dealership lots clogged with unwanted inventory, it has never been more crucial for auto marketers to have impactful campaigns that drive purchases,” said Tim Sleath, VP of product management, VDX.tv. “Whether advertisers are looking to reach luxury car, truck, SUV buyers and more — our collaboration with Urban Science helps them know they are reaching qualified consumers who intend to purchase a vehicle and understand if their campaigns are driving sales.”
Learn more at www.vdx.tv.
For more information, visit urbanscience.com.
