Phone Calls Can Be Goldmines
If silence is golden, then conversation is platinum, and it pays to listen to what shoppers and customers tell you, even down to the specific words they use.
Podcast: Using Recalls to Reach Out to Consumers
Chris Miller, president of Recall Masters, joins us to discuss using recalls to reach out to consumers and bring them into your dealership.
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
Credit Information Emerges as Important Informational Tool to Drive Incremental Sales
The auto industry has done well the past eight years. Since bottoming out at approximately 10.4 million in new vehicle sales in 2009, the industry has attained an average annual growth rate of 7.6 percent for new vehicle sales. The near-decade momentum, which culminated in approximately 17.46 million new vehicle sales in 2017, meant growth came much easier than normal for most automotive retailers.
The Power of Brand: How to Stand Out in the Sea of Dealers
Look to the world’s top companies when adopting your brand philosophy. Focus on what you do best, create a simple-to-understand brand persona, make it seamless from Web to showroom floor and market the hell out of it.
Success Story: A Vision of Excellence
Delivering 30+ sales per month from the service lane through a vision of commitment to their team, a strategized marketing plan and a deep focus on data, Lithia Hyundai of Reno unveiled an innovative plan to profitability.
Five Steps to “Turn Up” That Vehicle Turn
Next time you have a lot of a particular vehicle to move, don’t panic. When you follow these five steps you can feel confident that your spending is cost-efficient, you’re effectively targeting the right areas and you’re using a message that has the best chance of resonating with prospective buyers of your particular vehicle. It’s a solid strategy backed by data, and a winning model for success.
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 1
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
Solving the Automotive Digital Marketing Puzzle: Budgets, Inventory and Funnels
As a kid, I remember it taking me about an hour and a half to solve the original Rubik’s Cube. It was deductive “if-then” reasoning that got me through that task then and still guides me today. I’ll admit, though, that it sometimes takes me longer than an hour and a half to solve some of today’s automotive digital marketing puzzles (wink, wink).
Eight Easy Ways to Build Your Personal Brand Online
The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.
Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
