Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
Best Car Buying Sites
Auto advertisers need to have a strong presence on their own Website and on third-party Websites that customers find both helpful and trustworthy.
Podcast: Evolving Your Dealership’s Used Inventory Strategies
DealerCue’s Adam Tobias talks with us about evolving your dealership’s used vehicle strategy — how to stock the types of vehicles your customers want and your people can sell. dealercue.com
VinSolutions to Host Annual VinWorx User Summit for Auto Dealers Nationwide
Automotive and marketing trends, connected retail and lead generation among the many topics offered at CRM event
New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles
Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers, as well. I mean, who doesn’t want to be the “No. 1 Chevy dealer in the county”?
Podcast: Evolving Digital Advertising
Jason Girdner of TECOBI speaks with us on the evolution of social media advertising for dealerships. https://tecobi.com/
Podcast: Direct Mail Solutions
Laura Czarnecki of Ideal Direct Ad Group joins us to discuss finding the correct direct mail solution for your dealership. http://www.idealdirectadgroup.com/
Are You Meeting Car Buyers Too Late?
He’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full of papers. He looks around, essentially daring a sales associate to approach him.
Jordan Hernandez Marketing Video Blog
Are you taking advanatge or your free resources or keeping your brand strong and consistent?
Prominent Dealership Attorney W. Scott Simpson to Give Legal Perspective at Women in Automotive Convention
To register for the conference, visit the WIA Website at womeninautomotive.com. The Orlando event will be held at the Omni Orlando Resort at ChampionsGate.
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
