Freedom Auto Group – Improving Lives, Helping Customers
Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.
Podcast: Digital Marketing and Trust
Sean Stapleton, the CEO and co-founder of Dealer Teamwork, joins us to discuss digital marketing and the importance of digital trust.
How to Juggle More than One Target Audience
Juggling more than one target audience is a task that every business has to overcome at some point and is something that will constantly shift as the industry continues to change over time.
Mitchell 1 Brings Back its ‘Fabulous Las Vegas Sweepstakes’
One lucky winner will receive an all-expense paid trip for two to attend this year’s Automotive Aftermarket Industry Week (AAIW) events, including the Automotive Aftermarket Products Expo (AAPEX) and Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada.
OptionSoft Technologies Partners with GoGo Car
Offering a complete suite of sales and F&I support software in the auto, RV, marine and powersports spaces, the company provides compete training and support from OEMs to individual dealers.
Google Machine Learning Was the Talk at Google Marketing Live
Learning about exciting new products and features that Google will be releasing in the next year, such as Responsive Search Ads and new YouTube advertising formats.
Community Auto Dealers: It’s Time to Compete!
Dealers in the network will be able to leverage creative talent and technology to generate more sales and service business and build relationships for future sales too.
It’s Cheaper To Keep Those Customers!
Now is the time to evaluate your service and parts marketing strategy for your existing customers. They are waiting for you with open arms. Let them know how much you appreciate their business and give them reasons to come back. It’s cheaper to keep them!
Podcast: Winning at Digital Marketing
Alexandra Patty, director of marketing for Dealer Teamwork, joins us to discuss how dealers can win at digital marketing.
A New Way to Tell if Your Radio and Broadcast TV Ads Are Effective
Rather than making an “educated guess,” you can use these tools, which work based on the numbers/traffic/leads you receive at your store each month.
DealerCue Introduces AdCue, an Ad Management Tool for Auto Dealers
AdCue uses real-time market data to deliver highly targeted ads and send customers directly to your website.
Refreshing Your Sales Techniques for Summer
When you consider a marketing rebrand, partner with outside companies and strive to take a closer look at the age-old art of cold calling, you are sure to see strong results within your business.
