DealerCue Introduces AdCue, an Ad Management Tool for Auto Dealers - AutoSuccessOnline

DealerCue Introduces AdCue, an Ad Management Tool for Auto Dealers

AdCue uses real-time market data to deliver highly targeted ads and send customers directly to your website.

DealerCue, the creators of VinCue pricing and appraisal software, has just launched their newest tool for auto dealers called AdCue. AdCue is a programmatic ad tool that gives small and mid-size dealers a better, more affordable way to market their inventory.

Currently, most advertising is done on 3rd party auto retail sites, where small and mid-size dealers are forced to compete against large dealerships. Dealers have little control over the placement and effectiveness of their ads.

DealerCue hopes to change that with AdCue. Using machine learning algorithms, AdCue finds and engages the best audiences for each campaign. Instead of competing with other dealers on 3rd party sites, AdCue publishes directly to the ad exchange using AppNexus, a platform recently acquired by AT&T. This means ads are placed on any website visited by the target customer.

Best of all, AdCue is free to use. Dealers only pay for the customers that land on their website. AdCue also pulls in real-time market data from VinCue to determine exactly how much a dealer should spend on promoting a car.

“We wanted to create an easier way for dealers to market their cars, and do it for a lot less,” said DealerCue COO Adam Tobias. “AdCue gives small and mid-size dealers to more control over their advertising.”

AdCue is easy to setup and use. Simply connect your website inventory and AdCue will auto-generate dynamic, engaging content for your ads. AdCue is also a great option for those “problem vehicles” that aren’t selling fast enough.

“We hope AdCue gives dealers another shot at retail before resorting to wholesale,” said Tobias.

Links:
DealerCue

You May Also Like

Ship.Cars Announces Partnership with Logytext

The partnership will also introduce Driver Chat to the Ship.Cars SmartHaul TMS platform, aiming to centralize driver communication.

Ship.Cars, a provider of innovative software solutions for the car hauling industry, announced a partnership with 3rd party communication service Logytext. This alliance paves the way for a new feature to be added to the Ship.Cars SmartHaul TMS platform, Driver Chat.

Driver Chat aims to centralize communication with drivers, boost efficiency for dispatchers and improve satisfaction for their shipping customers.

Informed.IQ Survey Shows Improvements in Leveraging AI

Deal jacket errors without AI and automation still cost lenders Millions; many C-Suite executives still trying to understand AI benefits.

vAuto Expands Upside to Texas

Dealers are maximizing their profitability with a wholesale solution that’s now available across more than two-thirds of the U.S.

Tim Lamb Group Brokers Sale of Metro Toyota

The purchase of Metro Toyota marks Victory Automotive Groups’ 11th Toyota Dealership, previously owned by Jerry Schneider.

Digital Custom Forms from Rapid Recon Simplifies Dealership Life

Digital documents are more secure and easier for personnel to find, and electronic storage ends paper document handling, physical storage and retrieval personnel.

Other Posts

Help Shape the Future of Dealership Technology

Your input is invaluable in understanding the evolving needs and preferences of automotive professionals toward emerging technologies.

Future Technology Survey
Honda North Receives the American Honda President’s Award

Honda North earns the Top Honda Dealership for the 16th time overall, an esteemed recognition of top Honda dealerships.

Rita Case Reaches Donations Milestone

The support highlights Rick Case Automotive Group’s ongoing commitment to the community and the American Heart Association.

Jeff Wyler Automotive Family Completes First 100% Online New Car Sale

This is the first U.S. dealership to offer a fully digital buying experience for new and used cars.