Car Wars, the artificial intelligence (AI) phone solution for more than 13,000 dealerships, announced recently its acquisition of Vistadash, the agnostic digital marketing reporting platform supplying dealers with critical metrics.
The concept of DNI evolved decades ago when Van Tuyl Group (now Berkshire Hathaway Automotive) needed a way to track phone calls from online referral sources and keywords. To effectively tie a phone call to the digital campaign that led to it, Car Wars developed DNI — ultimately the first to do so in automotive.
Car Wars remains an innovative leader for DNI in the industry, being the first to send events based on call outcomes into Google Analytics. Through a unique combination of artificial and human intelligence, Car Wars delivers insight on each phone call’s results, ultimately pinpointing which online sources led to sales and service appointment opportunities, all the way to booked appointments.
Vistadash delivers standardizing marketing metrics, and worked alongside Car Wars to organize the way phone call events are pushed into analytics platforms. Once events are in the platform, Vistadash then incorporates CRM data to tie appointment numbers to units sold and serviced, providing full visibility into each campaign. With better CPE (Cost Per Engagement) insight, dealers can adjust marketing dollars to more effectively meet goals.
Car Wars’ purchase of Vistadash also gives dealers an added layer of transparency and uniformity. Car Wars already consults dealers on phone processes; now the company has positioned itself as an expert in digital ad spend as well. The integration of Vistadash and Car Wars tracking tags will allow for a more straightforward setup experience for every dealer, and product development teams will make phone call metrics more visible and actionable inside Vistadash. Additionally, Vistadash will continue to be an agnostic platform and will integrate with every DNI provider in the space.
“This acquisition makes sense because we’re not only the creators, but the leaders in DNI, remaining at its forefront all these years,” said Cassie Broemmer, partner and executive vice president of business development at Car Wars. “While a phone call is the most pivotal conversion channel at the dealership, most dealers still aren’t tracking those events the way they should be nor are they optimizing digital marketing most effectively. Now that our product is tied more closely to Vistadash, this makes us a more complete solution in measuring marketing outcomes.”
Dan Moore, president of Vistadash, said, “We couldn’t be more excited about this acquisition, given the fact that both Car Wars and Vistadash provide an agnostic view of which marketing channels are providing the best results.”
Broemmer further adds that Moore will remain president of Vistadash, and will be responsible for bringing the two companies together to elevate marketing insights for automotive. Dealers using both Car Wars and Vistadash can expect a more seamless platform experience. Be on the lookout for new development and groundbreaking synergy from both platforms.