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Are You Cutting Prices or Raising Value?

The best deals are when both parties go away feeling like a winner. Here are five steps to take in the sales process to make this happen.

Connie Suozzo

What is one of your proudest accomplishments of your career? Throughout my career, one of my proudest achievements has been my involvement in various start-up operations. These experiences have provided me with invaluable opportunities to establish and develop high-performing teams, create meaningful solutions both internally and for our clients and ultimately leave a positive impact

Johnna Stewart

What is one of your proudest accomplishments of your career? When I started my career at Valvoline, the industry’s male dominance was apparent, especially in leadership roles. With little industry experience, this presented a challenge for my own growth and advancement, but with determination and a cast of mentors and champions, I brought value utilizing

April Rain

What is one of your proudest accomplishments of your career? The proudest moment of my career was taking the first step into entrepreneurship. While terrified at first, lacking funding and even a solid business plan, I felt immediate pressure to succeed. I had decided that failure was not an option. Working tirelessly, facing adversity and

Carol Marshall

What is one of your proudest accomplishments of your career? I actually have two proud accomplishments. The first was in 2000 when I traveled across the U.S., training dealership managers to use a CRM and staff new internet departments. I also happened to be pregnant with my third child, so walking through the aisles of

Susan Lovett

What is one of your proudest accomplishments of your career? I’ve been very fortunate to have a 20+ year career in retail automotive. One of the most important milestones in my career was the work I did at MPi (today recognized as AutoPoint a Solera company) from 2004 to 2014. During my tenure, MPi was a startup

Blair King

What is one of your proudest accomplishments of your career? My proudest accomplishments in my career have been watching the teams I’ve assisted in multiple start-up companies grow and succeed. Working as a team in the start-up phase is crucial to success and I’ve been lucky enough to watch teams go from five of us

Courtney Kim

What is one of your proudest accomplishments of your career? I work in product, which means I’m obsessed with solving customers’ problems using technology. It’s difficult to measure the “biggest” accomplishment of my career. Is that how fast you scale? Is it commercial value? Is it determined by the failed attempts, learnings and personal growth

Foluke Houston-Gaddis

What is one of your proudest accomplishments of your career? My proudest accomplishments are not one instance, but my overall goal and actions to increase the percentage of women in this industry. While everyone involved plays a part, I’ve been intentional in the three years I’ve been in the auto business to connect other women

Kaylee Hobbs

What is one of your proudest accomplishments of your career? While I could easily say that it’s transitioning from my role as my dealership’s inventory photographer to marketing manager, there’s an even more important aspect of my journey. As a lover of wrenching on my own vehicles and having experience in the industry, a teacher