The Value of Video Learning - AutoSuccessOnline

The Value of Video Learning

Video learning has exploded over the past few years. OEMs use it extensively with everyone from sales professionals to technicians for new model learning, continuing education certifications and more.

Improve Training Retention with Video
Video learning has exploded over the past few years. OEMs use it extensively with everyone from sales professionals to technicians for new model learning, continuing education certifications and more. NADA and state associations have broad virtual libraries for best practices and process training, regulatory and compliance learning options and many other topics. You’ve most likely subscribed to at least one online video sales or F&I training series for your dealership team. You may have even made video part of your store’s onboarding for new hires.


​It’s easy to see why video has taken over as the learning tool of choice. Did you know YouTube has more than a billion users? That’s one-third of people online! The same thing that drives people to seek information and entertainment on YouTube is also fueling their use of other social media outlets, like Facebook and Instagram. The expectation for instant, on-demand information has spread to both education and marketing. Video learning is the answer.

The Real Value of Video 
Is video learning beneficial? Absolutely! It’s almost seven times more beneficial than documents or articles alone. Stimulating both audio and visual senses gives the mind far less time to wander and helps maintain focus. Successful learning videos commonly do these three things:

  1. Grab attention within the first eight seconds
  2. Keep it short (three minutes or less)
  3. Engage the viewer — a good instructional video can make any content come to life

Learning videos fill a need in the education market to deliver information in a way people can remember. Did you know our attention rates are less than that of a goldfish? The average human attention span is merely eight seconds, compared to a goldfish with an attention span of nine seconds. The combination of visual and audio versus just reading words is the key to getting and keeping our attention, and superior retention rates.

Not only do we have pitiful attention spans, we only remember 10 percent of what we hear or read after just 72 hours. Those stats rise to almost a 70 percent retention rate when we combine audio with visual stimulation that catches our attention.

You might guess employees, especially Millennial employees, favor video over other forms of learning. In fact, research proves it. Forester research shows people are 75 percent more likely to watch a video than read documents, emails or Web articles. That’s huge in the business world.

They can watch video training as they are able, on demand and from anywhere. Plus, travel costs and schedule conflicts are reduced, conference rooms are freed up for other needs, and your training is consistently being delivered the same way each time.

Do It Right
To make your video learning successful, you must keep it short. Just because something is in video format doesn’t mean people will remember it — especially if the content is dry or the video is too long. YouTube statistics show the average length of an online video watched is just under three minutes. No matter how spectacular your video is, after three minutes your audience has lost interest. Understandably, it can be difficult to keep videos short, especially if you have a lot of content. The key here is to deliver it in “chunks.” Several small, three-minute chunks of material will hit the education sweet spot.

No matter how short the video, dull content will lose your audience every time. People aren’t looking for Hollywood-style video learning with action clips and loud music, but you can’t just read a PowerPoint either. Your employees don’t need an excuse to fall asleep, so be sure the videos are engaging. Instructional designers are out there with the ideas and authoring tools to make any content more engaging and interactive. It might be a good idea to utilize them.

There you have it. To get the most training retention from your dealership team, start developing your own learning videos and start utilizing the multitude of industry learning videos available. Most importantly, make continuous learning through videos part of your dealership’s culture. As a matter of fact, why did I type all of this? I could have blogged it instead!

Jen Schofield – Instructional Designer For AutoSoft

You May Also Like

4 KPIs to Improve Automotive Sales Phone Lead Management

Learn how to streamline operations, enhance customer interactions, and drive higher conversions by mastering these critical metrics.

At Car Wars, we refer to these KPIs as the CRISP metrics. To learn more about how Car Wars is helping thousands of dealerships sharpen their CRISP metrics, visit our website.

Effective phone lead management is crucial for sales department success. Customers consistently rely on the phone to inquire about vehicles, schedule test drives and negotiate deals. However, many dealers face challenges in converting phone leads into sales due to unclear expectations, resource constraints and evolving customer expectations.

How Auto Retailers Leverage Advanced Connected Vehicle Data

Learn about real-time inventory management solutions, predictive analytics and the seamless integration of technology to optimize operations.

Why Today’s Auto Dealers and Lenders are Embracing AI Contracts

Learn how automated technology solutions, leveraging AI and digitized processes streamline vehicle transactions.

Identifying Gaps in Digital Retailing Solutions & 5 Easy Fixes
Live Chat Revs Up Automotive Marketing in 2024

Discover strategic shifts, like prioritizing digital marketing with live chat, to engage customers effectively and drive sales.

Live Chat Revs Up Automotive Marketing in 2024
The Myths and Truths Behind Artificial Intelligence

Learn how AI enhances efficiency and productivity in business settings, creates new job opportunities and promotes ethical practices.

Other Posts

Navigating Title Clerk Transitions

Discover solutions for dealership title clerk shortages to avoid backlogs and ensure smooth vehicle sales and registration processes.

Navigating Title Clerk Transitions
The Jury Is Out: How Many Dealers Are Utilizing AI?

Discover insights from industry surveys revealing the shift away from gut instinct to data-driven decisions.

Accelerating Auto Dealership Efficiency: 7 VoIP Trends for 2024

With these advancements, there’s a prime opportunity for dealers to harness technology for heightened productivity and efficiency.

How to Choose a Digital Marketing Agency: 7 Signs of a Bad Agency

Here’s a complete guide to identifying the red flags that signal a digital marketing agency might not be the right fit for your business.

Digital marketing agency