Your Place: Using Data for More Effective Marketing

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
AutoSuccess Online
The No. 1 Sales-Improvement Source for the Automotive Professional
Your Place

Your Place: Using Data for More Effective Marketing

Dennis McGinn and Kelly Lawson discuss how dealers can leverage market data to help make better marketing decisions.

Dennis McGinn
By Dennis McGinn
Dennis McGinn is the founder and CEO of Rapid Recon
Published:

In this episode, Rapid Recon Founder and CEO Dennis McGinn speaks with Kelly Lawson, product marketing manager for Experian Automotive.

Related Articles

They discuss how dealers can use data from multiple industries for more effective marketing strategies. Lawson notes that as we see inventory coming back on lots, dealers can provide an omni-channel, custom experience.

“The road to the sale has so many stops along the way,” Lawson says. She recommends dealers leverage market data to help make better marketing decisions, including for reconditioning and used vehicle sales.

For more from Rapid Recon, visit rapidrecon.com.

For all of the Your Place episodes, where Rapid Recon welcomes guests to
chat about retail automotive markets, strategies and insights, click here.

You May Also Like

Shannon Wischmeyer and Travis Siebert of Dealer Pay
The 2024 Time Dealer of the Year shares her journey from pioneering automotive fran-chises to overcoming industry challenges as a woman, while emphasizing the impact of philanthropy and the mantra "persistence removes resistance" in her successful career.
Paul Sansone Jr. discusses his evolution from car dealer to his initiatives like Dealer Controlled Leasing and Hope for a Ride program.
Executive Spotlight

Executive Spotlight with Ben Chodor of CallRevu

Ben’s insights provide a clear picture of how AI and machine learning are not just modernizing auto dealerships but are also crucial in shaping their future toward greater efficiency, enhanced customer engagement and increased sales performance.

Susan Givens
By Susan Givens
Published:
ben chodor - ceo of callrevu

In this Executive Spotlight interview, Ben Chodor of CallRevu speaks with AutoSuccess’ Susan Givens.

They discuss the dramatic shift in call management due to AI and machine learning, and how traditional methods have evolved into AI-driven systems providing instant, precise call analysis. This not only enhances real-time communication but also continuously improves, offering increasingly tailored insights for each dealership, Ben says.

Read Full Article

More Your Place Posts
Your Place: Capturing More Service Opportunities

Rapid Recon’s Dennis McGinn speaks with TraXtion’s Scott Rea about enhancing service lane performance.

By Dennis McGinn
Your Place: Survey Says: Consumers Demand Transparency

Rapid Recon’s Dennis McGinn and AutoAp’s Mark Paul discuss the results of a new consumer survey.

By Jim Leman
Your Place: Special Episode from NADA 2023

Rapid Recon’s Dennis McGinn and Velocity Automotive’s David Penney answer questions about the acquisition by Vehlo.

By Dennis McGinn
Your Place: Melinda Zabritski of Experian Automotive

Dennis and Melinda discuss Experian’s State of the Auto Finance Market report and how dealers can use data to their advantage.

By Dennis McGinn

Other Posts

Digital Custom Forms from Rapid Recon Simplifies Dealership Life

Digital documents are more secure and easier for personnel to find, and electronic storage ends paper document handling, physical storage and retrieval personnel.

By Jennifer Clements
Dealership GMs Need Fewer Worries; Start Here: Recon and Appraisal Integrity

How do you manage margin compression? With a focus on predictable outcomes.

By Dennis McGinn
Dealership GMs Need Fewer Worries; Start Here: Recon and Appraisal Integrity
Reducing Worries for Dealership GMs

No GM wants to be pulled away when something comes off the rails or slammed by unexpected events they thought were being managed by our products.

By Dennis McGinn
Reducing Worries for Dealership GMs
Experian Unveils Tool to Help Dealers Mitigate Fraud Losses

Fraud Protect is a web-based application that helps automotive dealers detect and prevent fraud while maintaining a positive shopping experience for the consumer.

By AutoSuccess Staff Writers