In this episode, Rapid Recon Founder and CEO Dennis McGinn speaks with Melinda Zabritski, the senior director, financial solutions, of Experian Automotive.

Dennis and Melinda discuss Experian’s State of the Auto Finance Market report and how dealers can use data to their advantage.

Melinda explains that while dealers should know about local trends, “it’s also important to understand the broader, macro trends that impact the industry.”

Watch the video for more great insights from Dennis and Melinda!

For more from Rapid Recon or to schedule a demo, visit rapidrecon.com.

For all of the Your Place episodes, where Rapid Recon welcomes guests to
chat about retail automotive markets, strategies and insights, click here.