How to See a Strong Return on Your Dealerships’ Marketing Investments
Seeing a strong return on your dealership’s marketing investments is a long-term commitment to your business. You have to be willing to spend the money, do some research and try new things within your marketing team and business.
Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds AI-Driven Lifecycle Marketing Increases Retention Rates, Service Revenue and Profitability
The study examined the effect that AI-driven marketing has on customer loyalty, repeat business and service visits, and calculated the incremental lifetime value of customers due to AI-driven lifecycle marketing.
Connecting the Dots in Automotive SEM: Is Your Strategy Playing by Your Rules?
Many experts are anticipating year-over-year decreases as the industry begins to normalize from the sales spike we’ve experienced over the past few years. This means dealers will be reevaluating their marketing investments to cut and trim unnecessary spending.
Podcast: Most Common Mistakes with ORP Marketing
Courtney Evans, vice president of product marketing for Affinitiv, joins us to discuss the most common mistakes dealers are making when it comes to ORP marketing, as well as how to measure and maximize ORP results.
Keep Those Customers Coming Back!
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.
Outsell’s Revenue Grows Again in Q3 2019, Despite Continued Weakening Auto Industry Sales
Highlights include the launch of Mileage Estimator, a predictive model that helps dealers more accurately target consumers in their customer journey.
Podcast: Capitalize on Renewed Consumer Focus
Chris Walsh, president and general manager for Naked Lime Marketing, joins us to discuss how dealers can capitalize on the opportunities surrounding the renewed consumer focus on used vehicles.
How to Design a Fixed Ops Marketing Plan
Now is the time to evaluate your fixed operations marketing plan for 2020. Remember to give all of your customers reasons to keep coming back and they will reward you with big dividends.
Collision Repair Marketing for the Franchise Dealership
The collision and auto body repair department is a huge opportunity for franchise dealerships to improve revenues and support profitability in a slower-than-normal selling environment. With economists predicting an economic downturn for the next few years, it has never been more important to consider how body shop digital marketing can help support total revenues and profitability for the franchise dealership.
Podcast: Outflanking the Competition
Michael Salicco joins us to discuss outflanking the competition with proven data-driven marketing.
How to Capitalize on the Opportunities of the Renewed Consumer Focus on Used Vehicles
Today’s car buyers conduct thorough research on where they can find the best deal, presenting an extra layer of challenges to used vehicle sales. However, there are solutions in place that can turn this into yet another opportunity by capturing digital attention, driving traffic and ultimately bringing in more revenue.
10 Fall and Winter Service Quick Tips You Can Plan Now
For dealers and service managers who are getting their fall service promotions and tire sales on track, we asked our team for quick tips and strategies they can put into action now.
