Do You Maximize Your Advertising?
Recently, my life has taken a turn. I went from being a single guy driving a sports car to ring shopping for my girlfriend, a mother of two. My needs changed and therefore I needed to get rid of the sports car and buy a truck.
Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019
The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage customers at every step of the shopping process while providing improved flexibility, customization and Managed Services options.
What A Dealer Should Expect from an Automotive Advertising Agency
Do you currently retain the services of an automotive advertising agency? If so, are they fulfilling all your expectations? Maybe you don’t know how to answer because you’re unsure of what expectations should be placed upon them.
3 Must-Haves for Your Dealer Video Ad
Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.
CarMax Launches Recruitment Ad on National Television: What Dealers Can Learn
While not every business has the resources to air a recruitment ad on national television, a lot can be learned from this recent campaign.
Auto Retail Advertising and Risk
All car dealers are exposed to two inherent and interrelated forms of risk, creative and financial. In managing risks, what all successful auto retailers have in common is having the capacity for both and a willingness to periodically step outside the comfort zone to take calculated risks, probe opportunities and seek greater gains.
Bull is Here, Bear is Coming. Are You Prepared?
Bear is coming because bear is always coming, and we all know it. Historical evidence shows us that market adjustments are always just one step off the unsuspecting cliff.
PureCars Launches Signal Pro, a Multi-Channel Attribution Platform for Automotive Marketers
Dealers now have access to honest, full-funnel attribution insights to drive ad campaigns and improve sales.
Lead Generation in Your Physical and Digital Storefront
Clear time frames or mileage for scheduled maintenance will put a clear idea expectation in the customer’s head on what your service department can provide for them.
When to Increase Your Ad Budget
Boosting reach generates brand-new prospects — a fresh set of eyes, ears, hearts and minds. The best time to expand reach is when competitors contract.
Podcast: Monitoring Radio Advertising
Jeff Johnson, managing partner of JKR Advertising, joins us to discuss monitoring radio advertising.
What Really Drives Automotive Sales?
Despite the advancements in online technology, I believe the general premise of selling cars is still the same today as it’s been for decades. A dealer can only increase sales in two ways; they can either accelerate business within their own customer base or conquer the competition’s customers.
