How to Juggle More than One Target Audience
Juggling more than one target audience is a task that every business has to overcome at some point and is something that will constantly shift as the industry continues to change over time.
Google Machine Learning Was the Talk at Google Marketing Live
Learning about exciting new products and features that Google will be releasing in the next year, such as Responsive Search Ads and new YouTube advertising formats.
Community Auto Dealers: It’s Time to Compete!
Dealers in the network will be able to leverage creative talent and technology to generate more sales and service business and build relationships for future sales too.
It’s Cheaper To Keep Those Customers!
Now is the time to evaluate your service and parts marketing strategy for your existing customers. They are waiting for you with open arms. Let them know how much you appreciate their business and give them reasons to come back. It’s cheaper to keep them!
5 Steps for Small Dealers to Compete with Online Ads
It’s hard and scary, but you’re not alone. Online advertising can be a full-time job on its own (in fact, it is!). It’s only normal to feel overwhelmed by the amount of work and choices involved.
Podcast: Out-of-State Sales, Registration and Transactions
Jay Nieman joins us to discuss dealing with out-of-state sales and the associated registration and titling transactions.
DealerDNA Client Keeps Customers Online Longer with Transparent Vehicle Pricing
The dealer group turned to leading-edge technology provided by DealerDNA, which helped them create custom pricing rules for every car in inventory down to the trim level.
Podcast: Traditional Versus Digital Marketing
Troy Spring joins us to discuss traditional versus digital marketing and what might work best for your dealership.
F&I Solution Section: Target Marketing: The Key to Expense Reduction
I recently was working with a pretty sizable dealer group in the Northeast and we were examining the group’s advertising expenses and overall profitability.
What Do Metallica, Miles Davis and Maroon 5 Have in Common?
Everyone seems to want a clear picture of what’s going on, and why shouldn’t we? We deserve a clear view on the success and failure of the dollars that we are committing to digital advertising — all advertising for that matter.
Turning in the Right Direction
Sometimes, to make a difference and turn things around, a leader must throw out the old playbook and write a new one.
That is exactly what General Sales Manager Les Nunez did two years ago when he arrived at Lou Bachrodt Mazda, located in Coconut Creek, Florida. Fast forward to today, and those changes are showing up on the bottom line.
Podcast: Artificial Intelligence and Machine Learning
Eric Brown of LotLinx speaks with us about using artificial intelligence and machine learning to connect with your dealership’s customers and to serve them more effectively.
