Thriving in the Inventory Shortage: 5 Tips
Are you setting yourself up to make the sale when the inventory comes back? Here’s how you can be the first store a consumer shops at when they decide to start looking again.
Today’s Bizarro World: Dealers Advertising To Acquire Cars
Auto dealers are now leveraging advertising to attract cars, trucks and the shoppers themselves.
Low-Inventory Dealership Messaging
Pre-owned advertising is a great way to keep your inventory flowing in spite of backed up factories.
The Inversion of the Internet is Upon Us
Advertising should empower the consumer with one click to engage a universe of options, have those options distilled and then delivered to their devices in seconds.
Dealer.com Debuts Digital Marketing Solutions at NADA 2021
At the 2021 virtual NADA show, Dealer.com is unveiling new innovations to help dealerships, with its end-to-end digital marketing solution.
PureCars, Facebook: Social Marketing Tools’ Impact on Dealer Advertising
The study shows how today’s digital advertising resources measure and attribute offline sales back to Facebook/Instagram.
Dealers’ Advertising Strategies for Ford Bronco, F-150
The key to any dealer succeeding long term lies in the fundamentals of the auto retailing business. It’s important to remember the importance of always making the transaction experience exceptional for the customer.
AutoLeadStar Introduces New Inventory Ad Management Feature
Dealers using Acquire are now able to enter pre-set conditions for the vehicles they need to move (or hold onto).
LotLinx Reports on Dealer Marketing Choices during Pandemic
A recent LotLinx analysis found that SEM marketing for new vehicles is even higher than used, despite inventory shortages.
Data Shows Buyers Won’t Engage Listings Without a Price
We asked if buyers would click on a listing with no price and 90% of them said no. So why wouldn’t you put prices on your listings?
Turbocharge Your Radio Spots
Read the findings from one of the largest studies ever conducted on automotive radio advertising.
Podcast: Turbocharge Your Radio Advertising
Larry Barditch of iHeart Media joins us to discuss radio advertising best practices.
