Google Analytics for Dummies
GA4 can help you understand which marketing sources drove traffic to your website, allowing you to compare one to another.
Riding the Wave of Innovation: How Advanced Data Tools Are Transforming Automotive Appraisals
The ability to customize appraisal tools according to specific dealership needs and market dynamics ensures that appraisals are closely aligned with strategic goals, giving dealerships a competitive edge.
Outsell Introduces Converter Suite of Products
Outsell is offering a 20% discount on the Converter Suite for early adopters who sign up at NADA 2024.
Car Wars Announces Innovative Updates and Solutions at NADA 2024
The innovations include Mystery Shop Scorecard, Call Coaching, Redesigned Call Alerts, CRISP reporting, a DriveCentric Texting Integration, an app and more.
Proactive Dealer Solutions’ Brooke.ai Endorsed for VW Dealers
This endorsement recognizes Brooke.ai’s advanced features, seamless integration and the enhanced customer experience it offers, the company said.
New Book from Rapid Recon’s McGinn Charts Course for Easing GMs’ Burden
In this new book, McGinn shows how technologies that deliver predictability and accountability relieve much of a GM’s day-to-day stresses.
The SMS Paradigm: Reshaping Customer Engagement in the Automotive Industry
By reaching out through SMS, we have tapped into the potential of a less invasive, yet highly effective, method of communication.
The Two Anthonys Recon Workshop Returns to NADA 2024
This workshop will enlighten, encourage and equip attendees to improve reconditioning performance and outcomes when back at their dealerships.
Closing the Appraisal Gap
A new OBD II enriched with VIN-centric reconditioning cost data, not estimates, is now integrated into workflow software to eliminate intentionally overlooked or ignored yet authentic reconditioning exposure at appraisal.
Cars.com Reveals Top Automakers with the Best Reputation
In an era where online reviews significantly influence consumer decisions on what and where to buy, the Experience Report delivers insights into both strong and underperforming areas that impact a dealership’s reputation.