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3 Biggest Video Marketing Mistakes

If you don’t see significant improvement in website engagement and lead conversions, you could be making one of these video marketing mistakes.

How to ‘Staff’ Your Digital Showroom

Now that visits to our showrooms are mostly done in the digital arena, a dealership’s website must provide accurate information to keep customers on their site.

digital staff
Doubling Down

How Murgado Automotive Group aims to improve customer satisfaction — and the industry’s reputation — with its technology-driven sales process.

Gubagoo Releases Digital Retailing Platform

Gubagoo’s Virtual Retailing and messaging tools empower dealers to monitor, engage and connect with consumers in real-time, through chat, text, Messenger or video conferencing.

Video Wins the War for Digital Dominance

The ability to leverage video data to create a personalized viewing experience greatly increases engagement and conversion rates for all of your video content.

Detailing During a Pandemic

There’s no way of knowing if the virus is present in a vehicle. Here’s how to protect yourself, your customer and the industry.

Fair Launches Flexible Lease Option Program

New program makes Honda and Acura Certified Pre-Owned vehicles available to Fair customers in South Florida market for first time.

AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x

Inventory shortages, an end to the buyer surge that we saw this summer and a general malaise over websites and offers as the holidays loom, mean dealerships need to be more savvy than ever before with their ad strategies and dollars.

DealerPeak Launches iD Web Platform

The platform combines features of modern websites such as AI support, optimized voice-capable search, built-in automation and lead-generation functions, into a drag-and-drop, visual page builder.

Cultivating the Customer Experience

Loyal customers are at the heart of every successful dealership. Charles Daher Jr. and the team at Commonwealth Auto Group cultivate the customer relationship with marketing technology that creates a personalized experience for every customer.