Optimize Your Business Listings to Turn Google Searches Into Sales
With nearly all searches occurring on Google, auto dealers and OEM brands absolutely must manage their Google presence. It’s the new digital front door for your business. Here are four key strategies for being findable in Google search and for enticing searchers to click to call your dealership for appointments.
Top 10 Companies to Watch in 2020
Looking to identify innovative businesses that break the mold? Check out the Top 10 Companies to Watch in 2020.
TrueSpot Appoints Alicia Crosswhite National Sales Director
Crosswhite will manage all sales activities for TrueSpot, including new business development programs, onboarding, implementation and overall relationship management with clients and partners.
AIADA Teams with Podium as a New Affinity Partner
Podium’s platform will help AIADA’s members modernize their communication channels to gather reviews, message customers, gather feedback and more. Their platform collects and manages business reviews and messages in one central, easy-to-use inbox.
3 Key Realities Regarding Automotive Digital Retailing
As the industry races to embrace digital-retailing solutions and integrate a DRS into their dealership, it is worth pausing to reflect on three critical realities: Digital retailing is not a silver bullet that will yield a sales bonanza. It is not for everyone. And, it is not going away.
Engaging the Power of Your Informal Networks
Networking is recognized as a major influence on one’s ability to achieve great success. The most successful people in the world possess the capability to influence and shape the opinions of others. However, there is a greater emphasis on the type of network one participates in.
Podium Announces Partnership with Kia Motors America
Podium has announced a strategic partnership with Kia Motors America as one of their preferred providers in their social media and reputation management (SMRM) program for their dealers across the U.S.
How to Capitalize on the Opportunities of the Renewed Consumer Focus on Used Vehicles
Today’s car buyers conduct thorough research on where they can find the best deal, presenting an extra layer of challenges to used vehicle sales. However, there are solutions in place that can turn this into yet another opportunity by capturing digital attention, driving traffic and ultimately bringing in more revenue.
Here Today, Gone Tomorrow
Earlier this summer, three dealerships made headlines when 12 vehicles worth nearly $1 million were stolen. What the media didn’t mention was that the price tag of the vehicles themselves is a fraction of the costs dealerships absorb after an inventory loss.
BMW of North America Introduces Smart Glasses and New Technician Communication Systems at U.S. Dealerships to Reduce Repair Times and Improve Customer Satisfaction.
The introduction of these new innovations at BMW centers, coupled with the company’s ongoing investment in its training facilities and technician training programs not only reinforces BMW’s reputation as a technology leader, but is another example of the company’s customer-first approach.
