AIADA Teams with Podium as a New Affinity Partner

AIADA Teams with Podium as a New Affinity Partner

Podium’s platform will help AIADA’s members modernize their communication channels to gather reviews, message customers, gather feedback and more. Their platform collects and manages business reviews and messages in one central, easy-to-use inbox.

The American International Automobile Dealers Association (AIADA) recently announced a new affinity partnership with Podium. Podium is a leading interaction management platform in the automotive industry and works with over 40,000 businesses worldwide, including 5,000 dealerships in the United States and Canada. In partnering with AIADA, Podium’s platform will help AIADA’s members modernize their communication channels to gather reviews, message customers, gather feedback and more. Their platform collects and manages business reviews and messages in one central, easy-to-use inbox.   

“Being able to monitor and manage customer feedback in today’s fast-moving, online environment is vital to protecting a dealer’s reputation,” said Cody Lusk, AIADA’s president and CEO. “By allowing dealerships to become immediately available via messaging, not only are they able to mitigate risks of negative reviews, but dealerships are actually providing the type of positive and seamless modern buying experience consumers have come to expect.” 

In using Podium’s platform, dealerships will be able to contact customers who have recently visited the dealership’s site, completed a test drive or made a purchase. Minutes after a vehicle is purchased the dealer can automatically invite the customer to leave a review. This invitation is sent via text or the messaging app of their choice. 

Because the review invitation is sent moments after a car is sold, the requests for reviews and feedback are more likely to be acted on, and the results will be more accurate. This integration will save dealerships time as well as increase the number and quality of their online reviews on Google, Facebook, DealerRater and other key sites.

“AIADA has been the leading force in providing solutions for international nameplate dealerships in the U.S. auto industry,” said Cameron Hale, VP of Auto Sales at Podium. “This was a key factor in Podium choosing them as a close, operational partner. Joining AIADA’s drive to provide solutions for their dealers with Podium’s powerful online review and two-way messaging products will supercharge their member’s competitive advantage in bringing in new customers and keeping them for their lifetime.”

By conveniently facilitating millions of customer interactions, such as driving customer-generated online reviews and providing improved customer messaging tools, Podium serves more than 40,000 local businesses to create over 16 million interactions with their customers a month.

Headquartered in Lehi, UT, and founded in 2014, Podium is currently backed by IVP, Accel, Summit Partners, GV (formerly Google Ventures) and Y Combinator.


You May Also Like

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.

Every minute a customer spends waiting in a dealership service department puts that dealer's customer satisfaction scores at risk. Every minute saved increases the likelihood that a customer will return for future service and future vehicle purchases. 

An integration between Dealerware, dealership mobility experts, and Tekion, innovator of the cloud-native platform that serves the entire automotive ecosystem, simplifies the overall service scheduling experience, including loaner vehicle reservations, to save customers and service department employees time at check-in. 

CarNow Appoints Kayne Grau as New CEO

CarNow recently announced the appointment of Kayne Grau as chief executive officer and as a member of the Board of Directors, effective immediately. Grau will work closely with the CarNow leadership team to accelerate product innovation, strengthen the company’s network of industry partners and grow its customer base. Related Articles – Dealer Funnel Welcomes Dan

Dealer Funnel Welcomes Dan Moore to Board of Directors

Moore’s appointment comes at a time when Dealer Funnel continues to innovate in the automotive sales industry, integrating AI features and offering an extensive array of tools that allow dealerships to communicate more efficiently and effectively with their leads.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

MotorDNA Unveils Insurance Marketplace

Integrating seamlessly into the auto dealerships’ F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers. 

Other Posts

Lotlinx Introduces Customized Dealer Performance Reports

The Lotlinx Risk Report helps dealers understand how they compare in the local market and identifies multiple areas of potential risk.

Dealer Alchemist Is Inc. 5000 Honoree for Second Consecutive Year

With a ranking of No. 1055 in 2023, the company has demonstrated a 560% growth over the past three years.

ACERTUS Acquires RCG Logistics

This latest investment will allow ACERTUS to extend its product offerings with salvage and repossession and deliver products and services to additional VIN types, including motorsports and RVs.

UpdatePromise, Infomedia Power Rebranding of Kia My Service

KIA Superservice SLT Powered by UpdatePromise provides a comprehensive suite of features designed to streamline vehicle maintenance and elevate the overall ownership experience.