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CUSTOMER CONNECTION – Building A Long-Term Relationship

Connecting with customers is more than just communication. Connecting is a strategic effort to create relationships beyond the initial transaction. It involves communication, but it is so much more. Why is connecting important? Because connected customers tend to become repeat customers, and repeat customers are vital to business success. Also, it is less expensive, and

The Wild, Wild West of the Pre-Owned Industry

The problem of inventory remains the same as does the solution: if dealers don’t have inventory, they can’t retail cars. What isn’t the same though is how dealers manage inventory.

OptionSoft Technologies Acquires GoGoCar

The GoGoCar platform also comes with state-of-the-art features to help the customer during the digital car-buying journey, including a “Virtual Automotive Assistant” powered by artificial intelligence.

SnapCell Launches New Snap360 Feature

The Snap360 allows dealers to seamlessly create walkaround and technician videos, to support with upselling.

3 Ways Dealerships Can Build Consumer Trust During Times of Crisis & Beyond

Use social listening to help you keep a pulse on customer sentiment and react quickly to customer needs.

Don’t Be Afraid of the Feedback Economy

Online reviews hold a wealth of information that can be used to improve the customer experience, ultimately helping your business attract and retain customers.

Why Data Protection is Everyone’s Job

The use of data is becoming more pervasive and complex in dealerships. Every employee needs to be vigilant in looking for threats— both inside and out.

Building Your Dream Team

Keeping an ongoing dialogue with talent is a great first step in being more proactive with recruitment. Here’s how to make sure you tell the right story to high-potential candidates.

Digital Air Strike New Digital Certified Chat Vendor for GM Dealers

Eligible GM dealers can now use GM-iMR Turnkey match funds to cover the cost of Digital Air Strike’s AI-powered Response Path smart assistant.

TrueSpot Brings Real-Time Vehicle Mapping to NADA

TrueSpot’s platform is comprised of proprietary wireless locator tags that can be placed inside vehicles and attached to keys and other assets.