TrueSpot Appoints Alicia Crosswhite National Sales Director - AutoSuccessOnline

TrueSpot Appoints Alicia Crosswhite National Sales Director

Crosswhite will manage all sales activities for TrueSpot, including new business development programs, onboarding, implementation and overall relationship management with clients and partners.

TrueSpot, a new Internet of Things (IOT) asset location platform developer recently announced the appointment of Alicia Crosswhite as national sales director.

In this new role, Crosswhite will manage all sales activities for TrueSpot, including prioritization and implementation of new business development programs, as well as onboarding, implementation, ongoing support and overall relationship management with clients and partners. 

Crosswhite joins TrueSpot from TradeRev, where she served as a Territory Sales Executive and as Market Sales Coordinator, responsible for signing new franchise auto dealers to upgrade to TraeRev’s digital management platform; training and maintaining relationships with franchise dealers; and handling after auction business negotiations and post-sale services.

“Alicia adds a truly-unique ability that will we think is essential our growth plans,” said Mike Hanna, CEO and founder of TrueSpot.  “As an industry insider, she knows how to connect – how to establish robust, mutually benefitable relationships that – we hope – will last for decades. We don’t want clients.  We want business partners.”  

“Competition in auto sales is exceptionally fierce,” said Crosswhite. “Strong relationships, real-world knowledge across the industry, modern sales practices – especially digital – are all critical for success. My role with TrueSpot is all about leveraging my expertise in these areas to open doors and make connections. From there, I frankly think our products sell themselves.”

Crosswhite holds a BA. degree in Science from Louisiana Tech University, Ruston, LA. She will be based in TrueSpot’s Plano headquarters. 

Founded by a group of IT and auto dealer insiders, TrueSpot was created to solve one of today’s biggest challenges for auto dealers – asset and operations management. US retail auto dealers spend more than $325 million per year to replace lost keys and lose another $3 billion a year in inefficiency and wasted time tracking down assets. This can translate into tens of thousands of dollars of losses for single dealership owners, not to mention fueling an environment and reputation of frustrated, waiting customers, walkaways and lost revenue.

TrueSpot’s new platform dramatically reduces or eliminates these costs, while adding new capabilities that boost productivity and sales performance.  The solution integrates dealer back-office data to streamline workflows, Lot Management 360 (digitizing the dealership), and their newest product, TrueRecon, geo-automates reconditioning activities, basically putting tedious and time-consuming recon activities on ‘autopilot’. The platform also enables mobile phone access to vehicle features, options, and prices to ensure sales staff are always knowledgeable and fully sales-ready as they walk the lot.

TrueSpot will be providing live demonstrations of this proprietary technology at the NADA 2020 conference in booth #1325C. Crosswhite, founders and executives will be on hand to discuss industry pain points associated with tracking inventory, streamlining workflows and digitizing the dealership.

The start-up is in process to close a current investment round of $1 million, which would add to the more than $700,000 it’s already raised; and is projecting to acquire 30 to 40 new dealer clients within the next nine months – up from around a dozen currently.

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