Improving Customer Service In A Booming Market
With a focus on service advisor training, Edmark Toyota has improved service numbers as well as customer trust and satisfaction.
Video Victory
See how a digital retail and video content strategy at Wiers Chevrolet GMC has helped the small store achieve a wide reach.
The Best of Times
By building a culture of speed-to-sale efficiency, you can position your dealership to thrive in the months and years ahead.
Reporting & Analytics: A Transformation
Data can be the answer for struggling sales, missed marketing opportunities or held at bay in a ransomware attack that could cripple an organization.
The ‘Amazon Argument’ Doesn’t Work Anymore
The pandemic hyper-accelerated the convenience economy and it’s here to stay.
Facebook Changes to Marketplace Listings Intent to Empower Dealerships, Limit Third-Party Marketplaces, Part 1
These changes will quickly and dramatically change the way dealerships can target potential buyers, manage digital advertising, generate digital leads and attribute sales.
Reclaiming Missed Opportunities in Sales
Do you have lead alerts set up in your CRM? Do you check lead reports daily to ensure that car shoppers are being followed up with?
Using Video to Overcome Negative Stereotypes
Video is an inexpensive but highly effective way to overcome negative dealership stereotypes.
Women’s Wisdom
These amazing women inspire us to strive for excellence and to have more fulfilling careers in this exciting industry.
Avoid the Swing of the Pendulum Between Pandemic Supply & Demand
The answer to continued resilience lies in F&I — not just in selling products, but in taking steps to command greater control of the capital generated by them.
Finding your Audience
Crafting appealing content is the easiest way to make a sale, because readers are already interested in what you have to say.
Are You Ready to Actually Desk an Online Deal in Real Time?
Are you willing jump into the digital retailing “pond,” where digitally desking a deal attracts new and more customers?
