How to Build a Public Relations Position to Grow Customer Retention
How would you create a ‘wow’ buying experience for the customer after they purchased their car? How would you set up a brand new profit center by developing a public relations manager? I have had a few calls from people about last month’s article about using the “Apple Experience” in your dealership’s service drive to
Why Aren’t There More Women General Managers?
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to see statistics from an NADA Workforce Study stating that only 8 percent of women occupy key positions in our national automotive dealerships. This study also reports that women still work in positions
Help Your Dealership by Helping Your Customers in the New Year
It’s a New Year. Everyone is hoping to lose all that extra holiday weight, save money or become more organized. Or, if your customers are looking to incorporate their car needs with other goals they made, be sure to let them know your dealership is here to help. But now that it is already February,
What Does Your Service Department Say About Your Dealership?
Is your service department as clean and well organized as your showroom? Would you like a live feed of your service department as the header on your homepage?
Maintaining Your Positivity and Strengthening Your Career Track in Dealership Sales
Salespeople face a variety of obstacles in their day-to-day work, from customers looking to get the rock-bottom price to slow sales days to no-show appointments. The ability to maintain a positive mindset is crucial to finding success in sales. While the individual is ultimately responsible for his or her own attitude, management can help to
Staying Engaged and Planning for the Future
PEOPLE CAN BE RESISTANT TO CHANGE, SO YOU BREAK THAT RESISTANCE DOWN BY EMBRACING IT, UNDERSTANDING IT AND PUTTING FOCUS ON IT… When David Elattrache stepped in as the general manager of Huggins Honda in 2009, he knew that some changes would be inevitable to keep the dealership competitive for its future. After all, technology
Three Things To Do Now So You Can Start Using Data Like a Boss
If you spent any time walking the floor at NADA this year, you couldn’t miss every DMS and CRM company pushing their new version of “data-analytics” on dealers. The reason dealers are seeing this push to use “big-data” is because every other industry has been leveraging data for years. It’s not about fancy dashboards; it’s
10 Innovative Digital Marketing Companies Helping Dealers Dramatically Improve Profitability
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry – dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers. Dealers have hundreds of
