Five Ways to Use Inventory Tracking Beyond Sales
We all know inventory tracking works well during the sales process. A customer comes up, the dealership’s salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehicle. In the past, this would involve the customer walking out
Easing Recon Woes for Fixed Ops Directors
“We sometimes lose sight that used cars should be the most profitable department in the entire dealership. The reconditioning department can play a lesser or greater role in that outcome.”
Are My TV Ads Generating Online and Offline Conversions?
In May 2017, Google announced a new product called Google Attribution 360, based on technology the company acquired in 2014 when it bought Adometry. I haven’t had the opportunity to see the product live, but it promises to close the data gap to help business owners determine which marketing investments are working for them. According
Winning the Used Car Sourcing Game: Quicker Turn Time and Increased Profits
“The good news is that there are software solutions that offer a more advanced, more profitable way to approach pre-owned car sourcing. This allows dealerships to acquire cars that are in high demand, turn fast and increase margin, often while being very easy to come by.”
Six Elements of Phone Performance Self Improvement
Become the caller’s best friend. Successful professionals create experiences that drive customer trust and loyalty. Instead of sticking to a script and sounding like a robot, simply talk to the customer. Create an emotional connection; treat the people you speak to on the phone like more than just customers.
New Technology Now Exists to Solve an Old Problem: Service Retention
“The ideal kiosk does everything, including sales tax and all transaction requirements. The transaction should not be on your books; you should only handle your profit check.”
Traditional Versus Digital: The Debate Stops Here
“But we now live in a world where a majority of consumers spend a majority of their time online and that’s where smart marketers, and their budgets, should be as well.”
Growing In A Flat Market
JONES HONDA BLOWS PAST NEW AND USED AVERAGES IN THEIR MARKET. SALES UP 22.5% YOY WITH INCREASES MARKETING PRESENCE Jones Honda, part of the Jones Family of Dealerships in Lancaster, Pennsylvania, has a great reputation for retaining customers and providing outstanding sales and service experiences. What the dealership lacked, however, were the tools and marketing
The Hitchhiker’s Guide to the Role of Chat
Huzzah! We’ve finally entered a time where car dealers no longer see digital communication as a hot commodity, but a necessity. Unfortunately, it coincides with a boom in communications technology and a surge in chat vendors trying to sell dealers “shiny new things.”
With so many options, how do you discern what features work and which ones are just smoke and mirrors? How do you protect your customers from terrible online service? How do you make sure your chat investment makes you money?
Don’t Panic. This five-step guide has all the information you need to find the most effective chat solution in today’s landscape.
The “Be Happy” Attitudes
Believing is becoming. This positive attitude will be the difference that makes all the difference in the success of your organization and your life.
Taking Yourself Back to School
“Getting an early start to the day gives you more time when you’re at your most productive, and helps you be proactive, instead of reacting, to the day’s events. Be prepared and ready before the customers come to your door.”
Take Care of Your People
Encourage each employee to seek mentors who complement their backgrounds and interests. And don’t just verbalize these positive reinforcements. Be proactive and mentor others. Continue to do what you have to do to grow. Take a class, volunteer or get involved in your community.
