Getting Off The Ground. Fenton Nissan of Rockwall Sales up 189% YTD!
There’s a freedom that comes from opening a new dealership from scratch. It’s a clean slate, free of any baggage that comes from taking over an existing store. There are no dings on your reputation from past mistakes. Your facility will be new and state-of-the-art. It can be designed to take advantage of new technology.
Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
Mentors: You Don’t Have to Do It Alone
Finding a mentor who has walked your path before and can teach you what they’ve learned is invaluable.
Nurturing Ideas Or Killing Creativity?
Nothing is more fragile than a new idea. Business owners and leaders often say that they want their teams to innovate and “think outside the box.” For this to happen, though, there need to be certain elements in place conducive to free thinking, idea generation and general “what would happen if…?” questions. There are three
Personal Traditional Automotive Marketing
With DMS data, service, branding, community events and more, the personal exposure of ringless voicemail has numerous applications. It provides a way to reach out to consumers on a one-to-one basis that’s not intrusive, not expensive and maximizes your labor. It’s a solution that every automotive dealer should take a look at implementing into their marketing strategy.
Content Matters: How Telling a Story Hooks the Customer
Think back on advertisements in the past that left you with a good impression of a company or brand. Did they make you want to talk about the ad content with someone, or even move you to action?
Cold Calls: Separating Trash from Treasure
There are, quite a few companies out there worthy of your time and have the potential of making, or saving, money for you. But which ones deserve your attention? Remember, your time is precious.
Team, Meet Technology. Technology, Meet Team
When you think of the word “team,” you probably think of people. In a business, your team includes your employees and possibly your customers and vendors. You might not think of technology as a team member but, in a way, the tools your team uses to achieve goals become an extension and a part of your team.
Best Car Buying Sites
Auto advertisers need to have a strong presence on their own Website and on third-party Websites that customers find both helpful and trustworthy.
Add a Little Magic to the Experience
Discounts are a bribe. You are spending money to gain business and hoping it leads to more business. With a loyalty program, it is just the opposite. The customer gives us business and then we give them the “thank you.”
Why Workflow Accountability Drives Lower Days in Recon
The term “workflow,” as used in the headline of this article, describes a continuum of processes from start to finish. The more organized, assignable and trackable these processes are, the smoother and faster workflow gets done. Regarding workflow in vehicle reconditioning, the faster the recon team can move vehicles to the sales line, the more
The New Standard for Paying Dealership Employees
To better cater to this growing Millennial workforce, dealers are slowly abandoning the all-or-nothing approach of high-risk/high-reward commission plans. The times are changing, and the rise of cross training and new positions like product specialists is leading to a noticeable shift in pay scales.
