Give Your Customers What They Want – Text Them
More than 55% of Americans prefer texting to emails or phone calls, and 90% of text messages are read in less than three minutes after sending. Kristopher Hampton of sw Service Solutions says this alone is reason enough to use text messaging as a primary form of communication with your guests.
Goals, Vision and Your Team
No one does their best work in a vacuum; we all need feedback and a sense of where we are in the process.
Stop Closing and Start Serving Your Way to Sales Success
For as long as any of us can remember, the No. 1 tool of sales training has been closing techniques. More books exist about “closing” and “magical closes” than any other sales topic. This is very likely why most people don’t like salespeople and dread visiting a dealership showroom to buy a vehicle.
In a Jetsons’ World, It’s the Flinstone Mentality That Will Win
But as we continue to try to keep up with constant innovation and make sense of this whirlwind of information, a lot of us have forgotten the most important part of our business: relationships.
Sales Tips for Email Marketing
You’ve captured my attention, made me stop browsing my emails and I think I’m interested in the cars you’re selling. Now what? Is it time sensitive? Do I need to download something? Make an appointment? Tell me plain and simple what to do next.
The No. 1 Reason Why Dealerships Fail to Maximize F&I Profits
Customers already spend hours researching vehicles online. Online checkout allows buyers to walk through the buying process online, including choosing accessories, estimating their trade-in value and reviewing F&I upgrades. All this is done in the comfort of their own home, at their own pace.
Artificial Intelligence: A Big Win-Win for the Car-Buying Experience
AI, when combined with natural language processing and machine learning, can help buyers research and compare vehicles and make it faster and easier to find the one best suited to their needs.
Ditch the Purple Gorilla: Create a Dealership for Today’s Customer
Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?
Time to Line is Great News for Changing Times
I’m talking to the choir here, but auto dealers are champions of making lemonade from lemons, and you’ll need as much of this optimism as you can grasp going forward.
Don’t Let Others’ Judgments Affect Your Own
In a storm, we may not be able to control the strong winds that blow our way. Even so, we can adjust the sails to take advantage of these winds and gain the maximum momentum from them.
Hidden Profit Centers
Nothing helps retain a customer better than a strong PPM program. Why leave 80 percent of your customers out when it is a great value for them and creates a customer for life?
Dealership Managers Were Set Up to Fail
Dealers have been increasing digital marketing investments for years but more recently the online marketing machine is running out of gas. Dealers are spending more on marketing and selling fewer vehicles. Net profit margins are down as healthcare, insurance and financing costs increase.
