Top Five Things to Look for When Evaluating Your Next Inventory Tracking Solution
“With the advances in online research and tools, customers come onto the sales lot today knowing exactly which vehicle they want. So it’s a surprise to them, and many managers, when the salesperson helping them can’t find the vehicle on one lot, or even worse, across multiple lots.”
Building Leaders: When to Let Go, Part 2
“My job is to find the right leaders for the right job, make certain they are working from their position of strength and lay out the expectations. They need to know what we want, when we want it and what rules of our culture they must follow to get it done.”
How to Move More Cars With Walkaround Videos
For many who have worked in the auto industry for a long time, cars have become commodities. Selling and servicing cars is how you make your living. As you view the rows of vehicles sitting on your lot, you may no longer feel a sense of pride or excitement, and your primary concern becomes “How
Wild West Days Are Back
Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?
How to Preserve Dealer Revenue in a Sales Downturn With Live Chat
Have you ever heard the aphorism, “a rising tide lifts all boats”? John F. Kennedy was surely right when he spoke about the economy; when there’s market growth, even the average dealer profits. Unfortunately, sales are beginning to slow in the auto industry, and we have low tides on the horizon.
Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
Increasing Automotive Sales Results With Artificial Intelligence
From more conversations come more showroom visits and increased revenue. It’s not a question of if you need this technology to stay competitive; it’s simply a question of when you’ll ultimately implement it.
First, Know Your ADR, and Improve From There
“…the ideal in contemporary recon is progress, not perfection. However, to progress you must know the facts as they relate to your operation — and how you operate.”
Setting Your Expectations for a Loyalty Program
Each visit is an opportunity to prepare for the next visit and set realistic expectations on what services will be needed.
Dissecting Your Dealership to Mine the Best Data and Profits
With the right tools, data mining can be used to find more customers in ‘deeper corners’ of your database than you may have known. Why mine only one area when so many others also offer great opportunities?
Closing the Revolving Door and Setting Up Your Employees for Success With Effective Training
Why is employee retention so important? The Society for Human Resource Management recently reported that the cost of replacing an employee can amount to six to nine months of that employee’s salary, while PwC found that the cost of losing an employee in the first year can be up to three times the person’s salary.
How to Harness the Untapped Energy of Millennials and Create a Culture That Breeds Leaders
Your dealership will confront various challenges. However, solutions won’t be found in “feel-good” pep rallies. Managers must routinely praise those employees who think outside the box, brainstorm and collaborate with others to solve daunting challenges. This affirmation will spur employees to improve their performance even more.
