A recent study found that the average U.S. dealer is chasing over 100 leads each month that have already purchased elsewhere and are likely out of market. Most dealers are blind to this lost revenue and sales agents do not have an efficient method to filter through the list of leads provided to them. The end result is lost time and lost sales.
Urban Science’s industry wide, proprietary DataHub daily sales data helps dealers understand the full story behind their sales and defections for them to make strategic business decisions when it comes to the sales process. Car Wars leads the industry in call tracking software and provides seamless integrations with major automotive CRMs. With access to leads from these automotive CRMs alongside analytically vetted data to pinpoint qualified buyers, the combination of Car Wars and Urban Science is beyond powerful.
SalesAlert allows dealers to stop wasting time and money pursuing leads that are already likely out of market. Cars Wars marks “lost leads” in a dealer’s CRM after Urban Science has vetted all leads against its DataHub, ultimately suppressing those leads from being worked and wasting time.
TrafficView provides additional insight by showing dealers where in the cycle sales were lost. The solution breaks down these findings by lead source, model, salesperson, and geography to help dealers pinpoint what is driving defections to their competitors. And as for those customers sales agents still can’t quite get to, AutoHook steps in to assist in the pursuit of the highest intent-to-buy customers. With its targeted analytical approach, AutoHook leverages private incentives to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales.
“It’s very fitting for Car Wars to be able to offer these solutions to our clients alongside Urban Science. We place such an emphasis on dealers pursuing their hottest opportunities, and the collaboration with Urban Science means dealers can be more focused on pursuing customers that are likely to purchase,” says Jackie Bowers, EVP, Marketing & Product Planning at Car Wars. “Utilizing our existing CRM integrations means dealers can weave Urban Science’s solutions into their workflow in a very powerful way.”