Mazda North American Operations (MNAO) has opened its 300th Retail Evolution (RE) dealership with Luther Mazda in Kansas City, Missouri. Mazda’s Retail Evolution program, in the market since 2014, is focused on uplifting customer experience through upscale, open-concept floor plans that offer a higher level of business transparency and customer satisfaction.
“The opening of the 300th Retail Evolution dealership is a testament to our dedication to providing customers an uplifted experience at every touchpoint with Mazda,” said Tim Manning, senior vice president of retail operations at Mazda North American Operations. “Throughout this journey, we have remained focused on elevating the in-dealership experience. Across our Retail Evolution locations, dealer owner loyalty is up 4.3 percentage points, and service retention is up 5.2 percentage points.”
“We strongly believe in the future of Mazda, and our investment in Retail Evolution is a symbol to our employees, guests and communities of the strength of Mazda,” said David Luther, dealer principal of Luther Automotive. “In today’s market, you must give your guests what they want and RE provides exactly that; a more transparent, open and modern environment.”
A key element of Mazda’s long-term business strategy in the U.S. market, the Retail Evolution program offers a consistent experience that starts from the moment a customer walks into the showroom and continues through to the service of their vehicle. Currently, 70% of Mazda dealers have either made the transition to Retail Evolution or committed to do so, and they account for 87% of total retail sales. Retail Evolution dealerships consistently outperform non-upgraded facilities in monthly throughput, averaging a 126% increase. In the 10 years since the Retail Evolution program began, more than 380 Mazda dealers have committed to upgrading their dealerships.