Build-A-Brand Brings Revolutionary Tech to Auto Industry with Launch of Proprietary Engagement Platform - AutoSuccessOnline

Build-A-Brand Brings Revolutionary Tech to Auto Industry with Launch of Proprietary Engagement Platform

The innovative and non-disruptive digital platform equips sales associates with a powerful app suite that integrates a dealer's marketing efforts and sales staff's social media strategies to enhance and personalize a prospect's buying experience.

Build-A-Brand announced recently the completion of an encouraging and successful year-long beta test with selected top auto dealers. In addition to beating key performance indicators, the company and dealerships observed a significant increase in sales and employee retention.

“It has been interesting to have other salespeople come and ask me for the app,” said Glenn Lundy, general manager of the 2017 Chevrolet Dealer of the Year, Dan Cummins Chevrolet/Buick. “Our sales associates are building their own ‘business within the business’ and that has been like jet fuel as far as their energy and production.”

The innovative and non-disruptive digital platform equips sales associates with a powerful app suite that seamlessly integrates a dealer’s marketing efforts and sales staff’s social media strategies to enhance and personalize a prospect’s buying experience.

“Twenty-five years in the auto industry taught me that the sales staff is the most important asset that you have,” explained Brian Chapman, CEO and founder of Build-A-Brand, and dealer principal. “When you equip them with the right digital strategy to connect with in-market buyers along with the technology needed to convert them into sales, your sales staff will build your business, as they build theirs.”

“We are hooked on Build-A-Brand,” said John Luciano, general manager of Street Volkswagen. “The salesperson buy-in has been like no other sales tool we have tried. [The platform] builds confidence from the start and differentiates us from others.”

With the addition of Ken Potter to Build-A-Brand’s executive team, the company is positioned to capitalize on the market’s demand as it is made available to dealerships across the country.

Potter has held executive positions at several well-known automotive industry organizations, including general manager of CarMax and VP of

“I understand what salespeople and managers go through on a daily basis to make the car buying experience an enjoyable one,” remarked Potter, president of Build-A-Brand. “We are driven to build technology that helps dealers and front-line sales reps be successful in creating positive engagements with customers and prospects. We are not the next ‘disrupter’ looking to change the auto industry, we integrate into the great processes dealers already have.”


You May Also Like

DAS Technology Expands Collaboration with General Motors

GM also selects DAS to participate in its 2024 Business Development Center Workshop Dealer Tour across 14 major U.S. markets.

DAS Technology, an automotive consumer engagement SaaS technology company with the industry’s first next-level Consumer Data and Experience Platform (CDXP), announced it is expanding its collaboration with General Motors and has joined the OEM’s equity mining program.

The equity mining capabilities of DAS Tech's award-winning CDXP Complete include its ability to match customers with equity, or nearing an equity position, on their current vehicle and track engagement with its automated communications. This illustrates the platform's ability to leverage data, analytics, automation and deep integrations with leading Dealer Management System (DMS) and Customer Relationship Management (CRM) solutions to deliver actionable insights that drive results and a connected customer experience. 

Dave Cantin Group Introduces AI-Powered Dealer Data-Mining Software

The AI-powered dealer data-mining software will help accurately value the nation’s more than 18,000 franchise dealerships.

Rick Case Honda Recognized as Most Awarded Volume Dealer in American Honda History

The largest volume Honda dealer in America has also received the Honda President’s Elite Award 16 consecutive years.

CarNow Joins the Amazon Web Services Partner Network

This automotive dealership operations software looks to be enhanced through incorporation of Amazon Web Services (AWS) generative AI tools.

Physical Audits Support Software in Thwarting Dealer Cybercrimes

Dealerships face rising cybercrimes and must prioritize frequent physical security audits alongside software compliance tools.

Other Posts

SafePoint Introduces Enhanced Features

SafePoint’s new features were made to monitor inventory, recapture lost service revenue, and supercharge retention.

Reynolds and Reynolds to hold Automotive Amplifiers Contest

The Automotive Amplifiers Contest carries $15,000 in prizes and celebrates individuals at dealerships who are amplifying retail automotive.

EpiCar Announces First Auction Event

EpiCar’s first auction event on June 17 will aim to connect dealers directly with private car sellers for efficient inventory sourcing.

CXAUTO 20th Anniversary, June 11-12 in Marina del Rey

Over the past two decades, the CXAUTO summit brings together senior leaders to discuss the future of the customer journey.