New Book by Rapid Recon CEO McGinn a Cautionary Tale for Car Dealers

New Book by Rapid Recon CEO McGinn a Cautionary Tale for Car Dealers

In the book, McGinn, dealers and other expert contributors make timely observations related to the current market, which has delivered a temporary level of success that dealers should consider cautionary tales.

Master Auto Dealership Speed to Sale is the third and latest book from Rapid Recon founder and CEO Dennis McGinn for auto dealers who want to prepare their futures for success in uncertain times.

In the book, McGinn, dealers and other expert contributors make timely observations related to the current market, which has delivered a temporary level of success that dealers should consider cautionary tales.

“This present once-in-a-career gold mine should encourage the adaption of ways to reduce stress and increase accountability for the times ahead. Instead, what too often takes root when times are good is comfort and ease,” McGinn said.

Master Auto Dealership Speed to Sales explores fundamentals of transformative reconditioning. They cover how to:

  • Ensure revenue and per-share projections
  • Leverage KPIs for continuous improvement.
  • Bridge fixed and variable
  • Build transparency and buyer value – demonstrate recon’s investment value

 “Earnings per Share or Return on Investment commensurate with projected revenue gains recurring will not happen unless Key Performance Indicators and continuous process improvements are put in place throughout the dealership,” McGinn asserts.

The continuous improvement evangelist created Rapid Recon reconditioning workflow software in 2010. The company today serves 2,400 dealerships who have processed more than 15 million cars through Rapid Recon software.

For a free hardcopy of Master Auto Dealership Speed to Sale, visit https://my.rapidrecon.com/books

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