Resources for Becoming a Better Leader
A recent study found that the average American read four books in the past year, with 27 percent reporting that they hadn’t read any books. As Mark Twain famously said, ‘The man who does not read has no advantage over the man who cannot read.
Fuel Dealership Success and Employee Satisfaction with Structured Workflows
This structured workflow will help your reps manage the incredible amount of data in the CRM. Today, a modern CRM can provide your sales reps with the tools they need to organize their prospects and their days.
Onboarding the Right Employees for Handling the Phone in 90 Days
Setting a foundation isn’t an overnight process. ‘Hitting the ground running’ does nothing but set you and your new hire up for a train wreck. It takes new hires eight months to reach their full potential. Put the time in and do it right. A one-week onboarding process isn’t sufficient for new hires; learning takes time.
How to Connect With More Customers
Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.
Losing Conversations Means Losing Customers
Granted, the latest and greatest tools can help your dealership succeed. But don’t let your business be blinded by the glitter of new shiny objects, especially when your best sales and customer service tool can be as simple as a phone.
Podcast: Getting Buy-In with New Software
Shane Born of ProMax speaks with us about the correct steps to take when adding or changing software or processes in your dealership. promaxunlimited.com
Sell at Recon: A Photo-First Workflow Strategy
Used cars offer the best defense against margin compression — and how you leverage reconditioning as an offensive tool makes this work. Getting incoming cars reconditioned and to the sales line quicker can mean healthier gross margins for your used car operation.
Podcast: Maximizing Repair Orders and Profits
Don Reed, CEO of DealerPRO Training, on maximizing repair orders and profits in the service department. dealerprotraining.com
How the Right Employees Can Improve Your Online Brand
The average car buyer in 2004 visited five dealerships before making a purchase. By 2014, buyers visited only 1.6 dealerships. This change happened largely because buyers started completing their research online before setting foot in a dealership.
Your Frontline Employees Are Your Brand: Do You Have the Right Ones?
Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings
Webinar: Revisiting Your CRM Processes to Increase Profitability
CRM processes play an enormous role in how cars are sold at a dealership, and yet many dealers are failing to examine the effectiveness of their workflows. This webinar will teach you how to recognize when your CRM processes aren’t working, and how to start making CRM process improvements.
Podcast: Recalibrate Your Thinking
Sales Trainer Marsh Buice returns to share ways you can recalibrate your thinking in a stressful sales career. marshbuice.com
