Continuing the Incredible Climb
“People can be resistant to change, so you break that resistance down by embracing it, understanding it and putting focus on it. By embracing it, our team adapts to change pretty well.”
How to “Rev” Up Your Customer Experience
All companies, regardless of industry, strive to provide great customer service. But in the automotive industry, where car purchases can take hours of a person’s day, dealerships need to focus on providing a positive customer experience.
Podcast: The 80/20 Rule of Sales Training
Bill Wittenmyer of ELEAD1ONE on the benefits of the “80/20” Rule of selling, and why going for the close can be a mistake. elead-crm.com
Ways Your Dealership’s F&I Employees Can Drive Customer Satisfaction
The F&I department is critical to the overall success of your dealership. As consumers increasingly walk into dealerships armed with more information than ever before, this leaves dealership sales teams much less room for negotiation, and results in smaller profit margins.
Don’t Let the Economy Dictate Your Success
In our experience, the management at those companies follows most of these practices. And, while there is no “silver bullet” or guarantee, we’ve seen these companies succeed in the hardest of times.
Leadership Development: Inspiring a Positive Culture
If your words and body language don’t match, it is quite possible you may be perceived as non-caring, inauthentic and untrustworthy. Unfortunately, without understanding this essential combination, you may turn people off.
Are You Managing Your A-Level Salespeople Straight to Your Competition?
Managers need to be held accountable for the development of their sales team. A revolving door for salespeople is not a recipe for success. The days of tossing 12 green peas at the wall and hoping a few stick are gone.
Gone in 60 Seconds
We recommend that you develop a professional greeting for your stores. Train, role-play and have someone mystery shop to make sure your team follows through. After all, training for customer retention is a lot more cost effective than new customer acquisition.
Podcast: Improving the Customer’s Call Experience
Michael Markette, partner of Market Tech Consulting, joins us to discuss how to improve the customer experience at your dealership with call connectivity.
Up In a Down Market: Finding New Ways to Serve the Customer, Part 2
In this series of our Dealer Panel, we’re asking our panel how they prepare for a potentially cooling market, and how they are working to maintain their forward motion.
Podcast: Building a Dealership for the Future
Chris Lee, general manager of McCarthy Chevrolet, speaks with us on how to build a dealership to take on the future. mccarthychevyls.com
The 80/20 Rule for Sales Training
I have always been in sales, but I can’t remember the last time I used a closing phrase. If I do my job well, the customer should be asking me to buy. If I have to rely on a memorized word track to try to close a deal, then I have failed.
