Why Dealers Have Problems with their Detail Department
If the title of this article offends you because you don’t have problems with your detail department, then please do not read any further. This article is for those dealers who can honestly admit they have problems in the operation of their in-house detail department.
Service Retention: Highly Effective Digital Marketing for the Service Drive
Service has many more opportunities to work with the customer than any other department in the store. That said, everyone should see how important it is to design a program to create long-term loyalty and retention.
New Automotive Service Industry Study Pinpoints Opportunities to Build Customer Loyalty
Second phase of Cox Automotive Survey gives dealerships insight into consumer preferences and the need for a revitalized service experience.
Major Profit & Retention Leaks in Service Tied to BDCs
If you’re struggling with service revenue, CSI or profitability, the data I’m about to share with you will help you understand what could be causing your pain and hurting not only your fixed operations business but also your entire dealership.
Vero, LLC Launches New Service Retention and F&I Remarketing Technology
New push-marketing mobile technology enables auto retailers to retain service customers, effectively remarket VSCs and other F&I products, and engage customers like never before through their phones.
CRISP Series: Connect More Callers, Sell More Cars
Once a dealer recognizes the Connection plague affecting his/her rooftop and takes action upon it, customer retention heightens, CSI scores jump and sales ramp up.
Rethinking Rewards Cards
Instead of looking at rewards cards as just more work, put yourself in the customer’s shoes. Get creative, drive more business, the sky is the limit if you become as engaged in the program as you want your customer to be.
Is Your Customer Retention Costing You Opportunity?
It’s time for you to get committed and start holding everyone accountable for their individual performance to get on track for making this your best year ever in fixed operations.
It’s All About the Customer
I’m reading a book called The Everything Store by Brad Stone — and I highly recommend it. It’s about how Amazon started. The idea behind “the everything store” was to develop an e-commerce business that would sell everything, and they did.
Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform
Strategic partnership enhances digital capabilities for combined customer base.
The ‘Evidence’ is Overwhelming: A Simple Retention Roadmap
Retention is best measured in repeat visits. Make sure you are tracking this metric. Retention drives market share or absorption, whichever side of the aisle you look at this from.
Boost Your Express Service Lane Performance
You might not make a profit on the services, but the convenience and goodwill they generate for your customers and the upsell opportunities they present should make them a profitable enterprise for your dealership.
