Vero, LLC, a subsidiary of CU Direct Corporation, announced recently the market release of Maintain mobile application and Key ID, a new push-marketing mobile technology that enables auto retailers to retain service customers, effectively remarket VSCs and other F&I products, and engage customers like never before through their phones.
This cutting-edge technology approach is loaded with customer benefits, ensuring the customer downloads and keeps the app on their phone. The NY Daily News reported the #1 item people misplace are their car keys. The dealer branded Key ID Bluetooth key fobs allow customers to instantly find their keys (which are expensive to replace) through the Maintain mobile app. Dealer branded Key ID Bluetooth mileage beacons allow the app to automatically track and notify the customer of their maintenance status, safety recalls, and warranty status with up to 95 percent accuracy. This ensures that customers are aware of their maintenance needs and a built-in rewards program incentivizes them to return to their dealer for service.
In addition, customers can see their factory recommended maintenance, find the least expensive fuel in their area, access information on the consumer protection plans they have purchased, schedule a service appointment at their dealership, or call roadside assistance directly within the app.
For dealers, the Maintain app and Key ID establishes a direct communication channel with customers via their mobile device which is far more effective than email or direct mail. Dealers communicate through this channel using easy to design, automated Smart Campaigns pushed directly into the Maintain mobile app. Smart Campaigns utilize vehicle data captured by the Maintain app and Key ID to ensure messages are only delivered to customers when they are most relevant.
“The Maintain app and Key ID addresses two pain points dealers shared with us,” said Vero CEO Joe Annoreno. “Dealers asked for an affordable yet practical mobile app that enables them to push service and related messages to their customers and gives those customers valuable reasons for installing and keeping the app on their phones, including a lost-keys locator, a lowest gas-price finder and an easy to understand maintenance schedule.”
The Maintain app and Key ID gives auto dealers a fresh and relevant product that delivers a better customer experience and strengthens the customer relationship resulting in higher service retention, customer satisfaction, and ultimately repeat and referral sales.