A Different Way to Sell on the Service Drive
How do we lose so many customers between the sale of the car and their return to service to have it maintained? It is a well-excepted notion that customer retention involves all departments, but the service drive seems to be Ground Zero in making customers loyal.
Looking to Improve Your F&I Department? Rethink Your People Strategy
To remain competitive in today’s retail automotive space, each step of the car-buying process must be a positive experience for customers. From salespeople to F&I employees, your team must prioritize customer satisfaction.
Increasing Your Capture Rate with Sales Basics
What would it look like if you increased your capture rate by just 5 percent? This is a question to continually ask your management team.
Wheel Alignment: Teaching Customers the Basics
When you’re not mindful of your posture during the day, it affects the rest of your body. In the same way, if a vehicle’s wheels are out of alignment, it will affect other parts of the car — including the tires.
Fuel Dealership Success and Employee Satisfaction with Structured Workflows
This structured workflow will help your reps manage the incredible amount of data in the CRM. Today, a modern CRM can provide your sales reps with the tools they need to organize their prospects and their days.
Defining a Clear Service BDC Strategy – Three Keys to Increasing Profits and Retention
The pipeline is full. When a seven-year sales streak ends, it will usually imply bad news. Perhaps it would be bad news in an industry such as big box retailing or with real estate’s housing supply, but it has the potential to be good news if you’re a retailer in the U.S. automobile industry.
Equitable Deals from Equity Data
Over the years, Morehead Honda has seen many changes in the automotive sales industry — both in automotive technology and in the way consumers shop for vehicles. To meet the needs and demands of the modern automotive customer, Morehead has developed new ways to provide sales and service opportunities to its customers.
Up in a Down Market: Navigating the Evolving Customer Experience, Part 3
I believe, eventually, you’ll be able to do everything online and have the dealership deliver to the home. For people who want that, that will be more of the norm in five to 10 years. Of course, there will still be some people who’ll want to come in, drive the car and shop.
Loyalty Versus Retention
Customers become loyal when they think you have gone the extra mile. The days of saying, ‘We’ll treat them right and they’ll come back’ are pretty much over. Everyone treats their customers right in this market.
The Automotive Paradigm Shift: Is It Time For Science To Take The Wheel?
Never underestimate the power of knowing what you’re losing. Think about it this way: It’s a lot like choosing to watch a movie in black and white when you have the option to watch it in 3D HD, multidimensional color. Which would you choose when it comes to the way you view your CRM data?
What to Look for in a Digital Retailing Solution
Dealers should be aware that some third-party solutions are designed to cut your dealership out of the process with a model that allows customers to build their own deals on a Website (not your Website), then essentially sells you the “deals” as leads.
Becoming the Dealership for Today’s, and Tomorrow’s, Consumers
“The way we’ve always done it” is a sentiment that keeps some dealerships from growing; in a few years that statement will be carved on their tombstone.
