Continuing the Incredible Climb
“People can be resistant to change, so you break that resistance down by embracing it, understanding it and putting focus on it. By embracing it, our team adapts to change pretty well.”
How to “Rev” Up Your Customer Experience
All companies, regardless of industry, strive to provide great customer service. But in the automotive industry, where car purchases can take hours of a person’s day, dealerships need to focus on providing a positive customer experience.
Podcast: The 80/20 Rule of Sales Training
Bill Wittenmyer of ELEAD1ONE on the benefits of the “80/20” Rule of selling, and why going for the close can be a mistake. elead-crm.com
Gone in 60 Seconds
We recommend that you develop a professional greeting for your stores. Train, role-play and have someone mystery shop to make sure your team follows through. After all, training for customer retention is a lot more cost effective than new customer acquisition.
Podcast: Improving the Customer’s Call Experience
Michael Markette, partner of Market Tech Consulting, joins us to discuss how to improve the customer experience at your dealership with call connectivity.
Why the Customer Experience Matters in Your Dealership
Almost everyone nowadays has a car. In fact, many people are surrounded by several different car dealerships all promoting the lowest prices and best deals. But most of the time, what separates you from other dealers will be that you provide the best possible customer experience.
Home Run Sales? Cover Your “Bases”
It’s the start of a new year, with the promise of a stable auto sales market in 2018, according to recent NADA forecasts. But the one constant in our industry is change. We live in a volatile world, and a competitive one at that, arguably more competitive than it’s ever been.
Improving the Customer Experience With Better Call Connectivity
Consider this: The average customer will call up to seven dealerships, but only walk in to one or two. You want to be one of those dealers.
Stop Closing and Start Serving Your Way to Sales Success
For as long as any of us can remember, the No. 1 tool of sales training has been closing techniques. More books exist about “closing” and “magical closes” than any other sales topic. This is very likely why most people don’t like salespeople and dread visiting a dealership showroom to buy a vehicle.
Don’t Let Others’ Judgments Affect Your Own
In a storm, we may not be able to control the strong winds that blow our way. Even so, we can adjust the sails to take advantage of these winds and gain the maximum momentum from them.
Cementing the Service Relationship
Most dealers aren’t taking the simple extra steps needed to cement the service relationship with customers. They’re failing to realize the impact that proactively building the bridge between service and sales in your dealership can have on a dealership’s bottom line.
BDCs or Customer Engagement Center? It’s an Easy Decision From the Customer’s Point of View
Why do we make it so hard for consumers to buy cars? Today’s car shoppers want to know details about the potential transaction and many BDCs are simply not equipped and, in many cases, are not permitted to provide this information.
