Podcast: Getting Out of Your Own Way
Master Trainer Duane Marino of Duane Marino Automotive Solutions shares ways to get out of your own way when selling vehicles.
Sustainable Excellence in the Customer Experience: Start with Your Employees
What keeps a business going strong, year after year, for close to 65 years straight? At Ricart Automotive Group, the answer is uncomplicated: an unwavering focus on the customer from Day One.
One Area That Affects F&I Satisfaction? Inventory
It stands to reason that the faster a salesperson can locate the vehicle for a test drive, the better for every department across the dealership.
Now is the Time to Shift from Sales-Focused to Product Specialist Roles
Today’s car buyers are walking into dealerships armed with more information than ever before. The average car shopper spends more than 11 hours researching cars online. Dealership employees are no longer the gatekeepers of all the information consumers need to make a hiring decision.
GO PRO: How to Harness the Power of Proactivity and Transform
After years of positive growth, the automotive industry is still adjusting to the current trend of declining consumer demand. What lies ahead may still be uncertain, but savvy dealers understand the need to confront the current sales environment by optimizing operations, increasing customer satisfaction and mining for new revenue streams.
The critical element to achieving those goals? Taking a proactive approach. Today’s most successful dealers aren’t waiting for opportunities to come to them. They are actively hunting down new ways to increase profit and decrease costs to push growth despite the challenging conditions. Read on for a closer look at the power of proactivity and how the approach helps dealerships thrive.
Podcast: Provide Your Service Customers with More
Patrick Fletch of AlloyGator Wheel Protection speaks with us about ways to offer more to your dealership’s service customers.
Podcast: Using Live Chat in a Slowing Economy
Todd Smith of ActivEngage talks with us about making the most of live chat in a slowing economy. activengage.com
Virtual Reality: What’s the Big Deal?
The auto industry is evolving rapidly, but no innovation has as much potential to move buyers faster to a purchase with a unique and compelling presentation as virtual reality. We’re just at the beginning of what this exciting new technology can offer dealers.
Mastering the Digital Phone Up
I personally work with some of the top dealers across the country and speak to, consult with and present to hundreds of others. I see a common thread of concern on the decrease of lead form submissions.
Four Tips on Making Sense of Social Media
So, if it’s inevitable, why not embrace it and see what it has to offer? Much like boarding a boat pulling out from the dock, however, you need to get in or stay out; one foot on the boat and the other on the dock is not a position for success.
Boosting Service Center Revenue – What Dealership’s Can Do To Better Retain Service Customers
Featuring responses from more than 500 respondents who used a dealership’s service center in the past year, the survey unearthed what’s at the heart of customers choosing their dealership’s service center versus other options and the factors that likely lead to customers no longer visiting at all.
Bridging the Gap Between Data and Actionable Data
Complete the picture of the customer journey and you can deliver relevant messaging at the right time. How do we complete that picture? How do we turn raw, useless data into consumable information that we can act upon?
