3 Steps for Dealers to Create a More Customer-Focused Strategy
As inventory continues to challenge dealers and interest rates begin to rise, dealers are beginning to look for opportunities to continue turning customers.
Cocoon Partners With EML Nuapay To Save Car Dealerships 75% On Payment Processing Fees With Open Banking
Nuapay’s partnership with Cocoon empowers auto sales garages to cut costs by three quarters compared to traditional card-based payment methods, which do not suit automotive dealers.
More Leads = More Sales, Right? Not So Fast
Whether your dealership operates on a buy-or-die or BDC model, having the skill to properly engage a customer, build value in the dealership and product and gain the customer’s commitment to do business in the showroom is paramount to the success or failure of business development for your store.
Just Text Me
Text is now the preferred method of communications for U.S. adults. It has a 99% open rate compared to email’s 20% (at best), making it a far more effective form of communication. However, most dealerships’ websites still have countless clever — and annoying — ways to attempt to get a consumer to fill out a lead form.
How to Retain Customers for Life
In a perfect world, all customers would come back for service for life. Here’s how to design a marketing plan that will increase service absorption and make up for a sales slowdown in any dealership.
The Voice of Your Customer
If you’ve been to an automotive industry conference in the past several years, you’ve likely seen service providers offering some combination of artificial intelligence, digital retailing or subscription/alternative ownership solutions. They promise that these features will lead to increased loyalty, customer satisfaction and improved margins.
Bringing Video to the Service Department
Dealers who are looking for ways to build their service department’s revenue, increase their number of return customers and grow profits have a valuable tool available to them that is literally in the palm of their hands.
Presenting Maintenance is Not a Choice, It’s a Responsibility
How would your clients feel if, while leaving your store, someone shared that their advisor didn’t tell them about all of the maintenance recommendations for their vehicle? Do you think they would be mad, disappointed, surprised?
Automotive Dealers Shift to Cloud-based CRM Solutions to Meet Customer Expectations
They are increasingly installing customer relationship management (CRM) software in their backend systems to proactively identify opportunities and build customer loyalty.
Making the CRM the Hub of All Customer Communications
Even in today’s digital age, a phone call can be the difference between winning or losing a lead. Dealerships are losing the majority of their hottest leads within the first 15 seconds of each call.
5 Ways to Accelerate Profits Through a Slowdown
You can’t afford to neglect fixed ops. Determine what your true profit potential is. This opportunity is waiting for you. It’s time to seize it.
Why Dealers Have Problems with their Detail Department
If the title of this article offends you because you don’t have problems with your detail department, then please do not read any further. This article is for those dealers who can honestly admit they have problems in the operation of their in-house detail department.