NADA 2023: Autel Energy, Portable EV Charging
Autel Energy was at NADA 2023 to promote its 40 kilowatt portable charger that features a screen dealers can use to communicate with customers while the vehicle is charging.
Grow Your Dealership by Measuring Your KPIs
In digital marketing, it’s essential to know your ROI. Learn how to measure the KPIs that will help increase that return.
How the Super Bowl Spawned New Video Creativity within the Automotive Industry
The industry leverages creative video in a variety of ways, not only to stand out amongst competitors, but to position their brands for greater success.
DealerRater Celebrates 2023 Dealer of the Year Award Winners
In total, 1,197 dealers were awarded out of 18,600 dealerships across the U.S. and Canada.
Polly Launches Visual Identity and Creative Campaign in Collaboration with TBWA\Chiat\Day LA
‘Get it Together’ elevates Polly’s consumer brand experience and exemplifies the company’s commitment to deliver an unmatched embedded insurance solution for automotive retailers.
Clarivoy Fixes Massive Hole in Automotive Advertising with Release of Identity AI
Clarivoy announced Identity AI™, an identity resolution technology that links devices, people, and behaviors into one unified customer profile.
PureCars Launches Exclusive Spotify Advertising Program for Dealers
PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced the official launch of streaming audio advertising services through Spotify.
Take Advantage of Super Bowl Viewership to Try New Advertising Strategies for EVs
Interactive CTV ads allow a user to click their remote to set a sales appointment or get a trade-in quote.
Cox Automotive Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey
New partnership seeks to make leading automotive dataset available for marketers to connect ad exposure to every stage of the shopping journey for the first time
Executive Spotlight with John McAdams of SocialDealer
Does social sell cars? John and Brian discuss what KPIs to watch for, how dealers can market to custom audiences and more.
