DealerRater Celebrates 2023 Dealer of the Year Award Winners: More Than 1 Million Car Buyers Last Year Rated Dealerships on the Best Customer Experience

DealerRater Celebrates 2023 Dealer of the Year Award Winners

In total, 1,197 dealers were awarded out of 18,600 dealerships across the U.S. and Canada.

“Responsiveness” and “Accountability” Give Award-Winning Dealers a Boost to the Top of This Year’s List

DealerRater, a leading reputation management and car-dealer review platform and company of Inc., announced its annual Dealer of the Year Awards (DOTY). In total, 1,197 dealers were awarded out of 18,600 dealerships across the U.S. and Canada. Winners were selected based on more than 1.1 million consumer reviews and ratings submitted online by car shoppers last year.

“The Dealer of the Year Awards recognize local dealerships that take the extra time to elevate the consumer experience and seek out feedback for continuous improvement,” said Jamie Oldershaw, general manager of DealerRater. “Ninety percent of consumers1use dealership reviews when buying a car, so it’s more important than ever that dealers seek out customer feedback to amplify their reputation and long-standing history of creating a quality car shopping experience.”

There are two key areas that helped winning dealerships get boosted to the winner’s circle in DealerRater’s Dealer of the Year Awards:

  • Responsiveness: Eighty-five percent of DOTY winners actively responded to new customer reviews, compared to just 40% of non-DOTY dealers.
  • Dealership Employee Accountability and Performance: Eighty-seven percent of winning dealers enable their employees to be tagged and rated on DealerRater reviews and 67% have employee pages where customers can give individual feedback, which holds everyone in the dealership accountable to improving their customer experience.

The DealerRater Dealer of the Year Awards are presented annually to the top U.S. and Canadian car dealers with 25 or more reviews based on categories such as trade-in and financing experiences, quality of work, transaction speed, pricing transparency and overall experience, key drivers of repeat and referral business.

DealerRater Dealer of the Year Regional Winners

DealerRater U.S. Dealer of the Year National Brand Winners

DealerRater Canadian Dealer of the Year National Brand Winners

Leveraging Reviews to Improve the Consumer Experience’s market-leading audience coupled with DealerRater’s review technology produces powerful insights that help dealers stay competitive. Available to all and DealerRater customers beginning in late March is a new personalized Experience Report that will help dealer managers understand the full picture of the customer experience they deliver at their dealership across key dimensions, including lead follow-up, pricing transparency, trade-in, service lane and more, ultimately helping improve their business. This new report paired with existing DealerRater tools like LotShot and ReviewBuilder will give dealers and their teams the information they need to truly offer the best start-to-finish shopping experience.

DealerRater Dealer of the Year and Consumer Satisfaction Award Methodology

Dealer of the Year Award scoring algorithm considers the dealership’s average DealerRater star rating as well as the total number of reviews written about the dealership during the 2022 calendar year. Consumer Satisfaction Awards are given to the top 10% of U.S. new-car dealers, as well as independent and Canadian dealerships that earn at least 25 reviews and maintain a minimum average review rating of 4.0 out of 5.0 during the 2022 calendar year.

Visit for a full list of winners U.S. and Canada. Consumer Survey; 632 respondents; Feb. 20-24, 2023

You May Also Like

Proactive Dealer Solutions Achieves Multiple Compliances

Certification is part of the company’s mission to deliver exceptional service while maintaining a secure environment for all client data.

Proactive Dealer Solutions, a maker of automotive dealership training and advanced software solutions, announced that it has achieved System and Organization Controls (SOC), SOC 2, and GLBA compliance. This accomplishment marks a significant milestone in the company’s ongoing commitment to data security and privacy.

SOC and SOC 2 Compliance

U.S. Automobile Dealer Sentiment: Dealers Remain Pessimistic, Cautious

Cox economists note that dealer sentiment is likely worse than actual market conditions, stating that while profits are down from all-time highs, they still believe the dealer business is healthy.

Benchmark Data Suite Unveils Benchmark Alert System

This innovative system delivers real-time, actionable insights to enhance dealership performance and accountability.

Reynolds and Reynolds Donates $5 Million to Northwood University

The donation will help fund the construction of the new Center for Automotive & Mobility Studies at Northwood University.

Alan Jay Wildstein Donates $5 Million for Historic Project

The new facility at Northwood University will house a new Center for Automotive & Mobility Studies (CAMS).

Other Posts

Manheim Launches 4 Star Auto Auction in Alabama with TR Group

Manheim’s new fixed mobile site offers local dealers convenient access to needed inventory in Valley, Alabama.

FrogData Unveils Major AI Factory Upgrade

The upgrade aims to revolutionize automotive retail operations in used car pricing, service management, and negotiation strategies.

Babcox Media Appoints Tom Pecka as Director of Strategic Partnerships

Tom Pecka will lead the development of strategic media partnerships and sponsorships, enhancing media activations across diverse channels.

Reynolds and Reynolds, DealerOn Team Up

The partnership seeks to help dealers drive more engagement, increase conversions and speed up time to decision.