In this Executive Spotlight interview, John McAdams, the vice president of SocialDealer speaks with AutoSuccess’ Brian Ankney.
John and Brian discuss the question: “Does social sell cars?” While the short answer is “yes,” John explains the ways to do it, what KPIs to watch for, how dealers can market to custom audiences and more.
“All the KPIs that we’re used to in digital exist in social, we just have to look at it from a different lens,” he says.
Watch the video above to learn more about this and more!
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