Turn Clicks into Car Sales: Unlock the Power of the Online Shopper
Dealers need to adjust their strategy to capture customers in the digital space. TrueCar has created an approach that is shaped to each consumer — and dealer — experience.
CARS Rebrands Commercial Enterprise as Cars Commerce
The company is uniting its various commercial brand names under Cars Commerce.
Your AI Intern
While some may worry it will replace them at their jobs, I’m coming to think of it as an assistant that helps me do parts of my job quicker or more efficiently. One of my Babcox Media colleagues said to use it as if it’s an intern.
The Power of First Impressions
Professional photographers possess the expertise to highlight a car’s unique features, angles and design intricacies in ways that capture the essence of the vehicle.
Fresh & Organic? The Truth About What You’re Feeding Your Customers
The importance of consistent posting comes in understanding the value of this type of content and its place within your greater marketing strategy.
Manheim Tapped to Host Digital Private Store for Fusion Auto Finance
Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.
Conferences & Connections
Attending an industry conference offers numerous benefits, from access to expert speakers and educational seminars to networking opportunities and personal growth. The knowledge gained and connections made at these events can have a lasting impact on both individual careers and the industry as a whole.
Google Merges 2 Ad Formats Used Most by Dealers
The new ad format, launching this summer, will bring new features that car dealerships can tap into to make their advertising dollars go further.
Internalize Paint Repairs — Drive Savings and Boost Efficiency
Gene Brooks of Graham Auto Mall recognized an opportunity to optimize the vehicle reconditioning process by internalizing the paint chip repair process. By partnering with Dr. ColorChip, they began performing paint repairs internally, saving costs and improving efficiency.
Dealer Teamwork Successfully Migrated to Google Analytics 4
The company has been been working closely with Google to ensure that its MPOP and suite of digital marketing platform solutions are compatible with GA4.