Internalize Paint Repairs — Drive Savings and Boost Efficiency
Gene Brooks of Graham Auto Mall recognized an opportunity to optimize the vehicle reconditioning process by internalizing the paint chip repair process. By partnering with Dr. ColorChip, they began performing paint repairs internally, saving costs and improving efficiency.
Dealer Teamwork Successfully Migrated to Google Analytics 4
The company has been been working closely with Google to ensure that its MPOP and suite of digital marketing platform solutions are compatible with GA4.
Mastering the Art of Dealership Content Marketing
Content marketing has emerged as a powerful marketing technique, generating more leads than traditional methods at a significantly lower cost.
Before You Make a Video…
Here are a few tips for creating value proposition, service special or test-drive videos. With a little planning you can quickly produce high-quality videos for your dealership.
Mining Industry Experience & Data to Excel Today & Into the Future
By expanding their organic reach and providing customized content for their audiences, Price Automotive Group has elevated its market share to No. 1.
Melissa Cartagena
What is one of your proudest accomplishments of your career? As part of my tenure at AutoNation, I spearheaded the development and expansion of the organization’s digital marketing initiatives with the creation of our programmatic ad program. This program allowed us to effectively target and deliver customized messaging to a diverse in-market audience across 300+
Reuters Events Launches Automotive USA 2023
Download the brochure to check out the industry-best speaker lineup and agenda.
Dominion DMS Integrates with ProMax
Dominion DMS announces integration with ProMax to give dealers various options to increase efficiency and profitability.
Why Automotive Dealers Need a Spanish Language Website
A Spanish language website can help dealerships establish themselves as credible and trustworthy businesses within the Hispanic community.
Buzz, Bull & Automobiles
When sales and leads are down, something needs to change. Wikimotive pulls back the curtain so you can ask intelligent questions and avoid the pitfalls.
