Crystal Hedrick
What is the proudest accomplishment of your career thus far? I have been with O’Reilly Auto Parts for nearly eight years now. The digital efforts the company participates in has grown tenfold. What was once two people managing a Facebook page is now a team of 32 that we refer to as our Digital Business Unit. We’ve expanded our digital marketing
Why Top-Down Recon Software Decisions Are Like Icebergs
Top-down platforms often don’t consider the impact of their decisions on those who rely on software tools to do jobs most efficiently.
Sacred Service Cows Toppling at Steven Toyota
Learn how Steven Toyota-Kia-Nissan developed a service department designed to enhance customer engagement and satisfaction.
The Best Investment We’ll Ever Make
With the proper mindset, obstacles become new ways to learn valuable lessons, and almost all challenges become opportunities to shine.
DealersGear Announces Launch of New Automotive CRM
Features include new activity and engagement tracking, data export tool for custom marketing, updated reporting and more.
An Outline for Success
Clear expectations, ambitious goal setting and having the support, tools and authority to achieve what is expected are crucial.
Evaluating the Viability of AI in the Workplace
As workplace applications of artificial intelligence become the norm, organizational leaders will face a bevy of new challenges
Filling the Gap in Dealer-Vendor Coordination
Sharing priorities not only reduces friction and frustration, but it ensures both parties can now take advantage of opportunities to both engage in and profit from increased business volume.
4 Tips for a Better 2021 Marketing Strategy
Consider these tips to increase the effectiveness of your 2021 marketing plan.
Do You Have the 4 Characteristics Necessary To Be a Servant Leader?
How does your management style stack up when seen in the light? Are you truly a servant leader, or do you need to make up some ground? It’s not always easy to serve those who we lead, but the results are well worth the effort.
