Why Is It Called ‘Fixed Operations’?
Give your customers reasons to come back, keep your name in front of them every month, make sure you have convenient hours, train your service and parts team on how to effectively communicate with your customers by offering benefits, always exceed the customer’s expectations and remember: if you don’t care, they won’t either.
How to Share Data at Your Dealership
Sharing dealership performance data beyond Daily Docs is essential to get your team on the same page on performance and underlying drivers. This is best done with an enterprise business intelligence (BI) solution.
Connecting the Dots in Automotive SEM: Is Your Strategy Playing by Your Rules?
Many experts are anticipating year-over-year decreases as the industry begins to normalize from the sales spike we’ve experienced over the past few years. This means dealers will be reevaluating their marketing investments to cut and trim unnecessary spending.
Is Email Marketing Most Effective?
Every marketing channel has its pros and cons. Relying on one channel alone limits your reach, ignores the way consumers behave and may not be the best channel to support your campaign objective.
Keep Those Customers Coming Back!
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.
AutoSuccess Executive Interview: Michael Esposito, President & CEO of Auto/Mate DMS
In this special report, AutoSuccess Associate Publisher Scott Ghedine speaks with Michael Esposito, president and CEO of Auto/Mate DMS.
Dealer Inspire Selected by General Motors to Provide Website Services to 4,000+ U.S. Dealerships
Dealer Inspire’s platform is built for powerful dealer customization, with page-building tools that allow dealership teams to easily update and create professional quality web pages with no coding or complicated tools required.
Mitchell 1 AAPEX Activities Focus on Efficiency at Every Step of the Repair Process
If you’re attending AAPEX, Nov. 5-7, 2019 in Las Vegas, make sure your plans include a visit to the Mitchell 1 booth to see the latest product enhancements and learn how the Mitchell 1 solutions work together for total shop efficiency.
Cars.com Appoints New Vice President and GM Julie Scott
Scott will drive growth in Cars.com’s national sales channel, focusing on business-driving advertising solutions for OEMs, regional dealership groups and brands looking to tap into Cars.com’s insights and its audience of more than 22 million unique visitors each month.
OfferUp’s Nationwide Auto Dealer Program Now Includes 2,000 Dealers
In response to consumer interest and growth, OfferUp created the Verified Auto Dealers program to provide digital tools that make it easier for dealers to buy and sell cars locally.
