When Performance Is Measured, It Improves
Once you inspect what you expect, your employees will see that you care about their individual performance. You care about customer satisfaction. Reaching the goals you have set is important to you and therefore must be important to them.
OfferUp Helps Auto Dealers Find Success with Millions of Car Buyers Across the Nation
By signing up with the OfferUp Automotive Dealer Program, dealers get access to a suite of tools to procure quality leads from the company’s marketplace, which facilitates millions of car sales every year.
Advid Receives First OEM Partnership, 100% Co-Op Eligible in Audi’s New Tier III Marketing Covenant Guidelines.
Advid uses advanced video technology to create over 35,000 videos a month – making it the most cost-effective and scalable video advertising solution on the market.
fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director
As the OEM Director for fusionZone, Swanson is tasked with growing successful partnerships with OEMs in need of effective website and digital advertising solutions for their dealership networks.
Affinitiv and AutoLoop Complete Merger
The newly combined company will create the largest provider of data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle.
The Top 10 Lessons of the Last 50 Years
Salespeople need to know the product. They must embrace this and focus on creating an exceptional experience for the customer, letting them try out the product, and helping them buy.
The Anti-Mentor: Blueprints for What Not to Do
It’s your first week as a new salesperson at the dealership. You’ve been shown around, received some training and you’re excited by the potential you see in the career ahead of you. It’s lunchtime, and you’re alone in the breakroom when one of the experienced salespeople sits at your table.
Five Steps to Creating a Strong Community Initiative
With these five steps, you’ll be well on your way to beginning your own One Community One Team initiative, and that much closer to helping the communities you serve.
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90% of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments and sales to that ad spend.
Just Text Me
Text is now the preferred method of communications for U.S. adults. It has a 99% open rate compared to email’s 20% (at best), making it a far more effective form of communication. However, most dealerships’ websites still have countless clever — and annoying — ways to attempt to get a consumer to fill out a lead form.
