Julie Scott, a digital marketing leader, has joined Cars.com, as the company’s new vice president and general manager of national sales. Scott brings more than 20 years of experience to this role, having proven herself a creative revenue generator and agenda-setting strategic leader.
Scott will drive growth in Cars.com’s national sales channel, focusing on business-driving advertising solutions for OEMs, regional dealership groups and brands looking to tap into Cars.com’s insights and its audience of more than 22 million unique visitors each month.
“We are excited to welcome Julie to the team just as the need for real in-market car shoppers who are ready to buy is sparking new marketing, insights and data solutions for our OEM partners,” said Doug Miller, chief revenue officer of Cars.com. “Julie brings a wealth of knowledge and experience to Cars.com in digital advertising and strategic business development as we deliver new ways for automakers to find concentrations of real shoppers and grow their businesses.”
Scott brings to Cars.com a pedigree of proven integrated team leadership and business development. She most recently led the highly successful branded content division of The Onion as senior vice president and general manager. She successfully built and managed Onion Labs, an in-house digital content agency that has doubled revenue for branded content since its inception and is on pace to reach a 20% year-over-year growth goal in 2019. Scott also previously served in a senior role at Digitas, a global marketing and technology agency, and FCB (formerly DRAFTFCB), one of the largest global advertising agency networks.
“What attracted me to Cars.com is its ability to target in-market car shoppers more effectively than any competitor in the marketplace, and a leadership team that understands that relationships and ROI are paramount. I’m inspired to be working hand-in-hand with OEMs and their agencies to understand their unique challenges and leverage our valuable data to deliver innovative digital advertising solutions that convert shoppers to buyers,” said Scott.
Scott officially joined Cars.com in September.
Links:
Cars.com
