OfferUp's Nationwide Auto Dealer Program Now Includes 2,000 Dealers

OfferUp’s Nationwide Auto Dealer Program Now Includes 2,000 Dealers

In response to consumer interest and growth, OfferUp created the Verified Auto Dealers program to provide digital tools that make it easier for dealers to buy and sell cars locally.

OfferUp, a mobile marketplace for local buyers and sellers, has announced that it has more than 2,000 paying dealers participating in its auto sales program, a fivefold increase from 12 months ago.

It is estimated that nearly 10% of used car sales in the U.S. last year took place on OfferUp’s marketplace, resulting in billions of dollars in auto sales. Millions of listings from private sellers across the nation attract buyers looking for pre-owned vehicles. In response to consumer interest and growth, OfferUp created the Verified Auto Dealers program to provide digital tools that make it easier for dealers to buy and sell cars locally. More than 30 percent of cars sold on OfferUp sell within two days, and more than 50 percent sell within a week. 

“More than 44 million people use OfferUp annually to buy and sell locally, and we see millions of views every week from people looking at listings in our Cars & Trucks category,” said Nick Huzar, OfferUp co-founder and CEO. “We created the Verified Auto Dealers Program after realizing many dealer sales reps around the country were posting vehicles in our marketplace as their ‘secret weapon’ to generate more leads. Our tools help dealers find car buyers who are ready to buy and respond well to digital customer service.”

OfferUp’s Verified Auto Dealers program gives dealers access to a suite of digital tools to broaden their exposure and manage leads coming from OfferUp’s marketplace, including the ability to:

  • Automatically list their vehicles by connecting to their inventory feed 
  • Show a vehicle’s Carfax report 
  • Enable instant communication with car buyers via chat and Click-to-Call 
  • Access the Top Lead Indicator that provides visibility on leads that demonstrate high intent to purchase given their shopping behavior
  • Increase their visibility through advanced advertising solutions 
  • Take advantage of custom solutions for Buy Here Pay Here dealers

Dealers across the country are reporting on their success with OfferUp’s Verified Auto Dealers Program:

  • “Craigslist got too expensive and complicated, so we wanted to try something new. We signed up for the minimum auto dealer package with OfferUp and got an amazing return on investment: we’re selling 7% of our inventory from leads on the app!” – Paul Kochman, R&B Auto Center, Fontana, CA
  • “It’s so effective that I’m hoping no other dealers in my area enroll. I like having my own little corner on OfferUp where I can dominate.” – Vincent “Mitch” Vogle, Rod’s All Star Auto,Puyallup, WA
  • “The service works perfectly and is not overwhelming. I also like that it’s more personable than other services because of the unique chatting feature.” – Dennis Black, Doug’s Northwest Cadillac, Shoreline, WA

Earlier this year, OfferUp announced new partnerships with inventory management vendors such as Hammer Corp, AutoSweet, TapClassified and DealerFront to allow dealers already taking advantage of these partner services to seamlessly list their inventory on OfferUp’s marketplace.

Since 2011, OfferUp has paved the way for a simpler, more trusted way to buy and sell locally. OfferUp Autos was launched in 2018 to reduce the friction in the car buying and selling process by making it easier for customers to browse local inventory, and for sellers to post their listing for free. 


You May Also Like

Autosled Announces Multiple Product Upgrades

Improved shipment visibility and transporter payment system among updates affecting retail automotive dealers looking to ship cars and trucks.

Autosled announced that it has released multiple product improvements for its nationwide vehicle transport and logistics platform. As a disruptor in the mobility and digital logistics space with a proven track record of excellence, Autosled is constantly improving upon its existing products and infrastructure.

The most recent product rollouts improve functionality for transporter teams within the Autosled network. Providing additional visibility into the available loads along each driver’s individual route saves time while also providing improved service to dealerships needing to move vehicles faster. In addition, Autosled’s new one-click reassignment function saves both dispatchers and drivers significant time, especially when a change needs to be made while a vehicle is en route. Large transport companies with multiple drivers will greatly benefit from these process improvements. Autosled’s mobile application, iOS version 3.1.1, now includes a popup alert informing the driver if the load requires an enclosed trailer, contains any inoperable vehicles, or necessitates special instructions required by the shipper. This has been especially helpful as Autosled increases its coverage at ports and railyards nationwide. These considerations provide that only drivers who can meet the specifications drive to pick up these vehicles- cutting down on pickup cancellations and wasted time.

High Interest Rates, Slow Economy Repress U.S. Auto Dealer Sentiment

The Q3 report is the fifth consecutive quarter with dealer sentiment below the 50 threshold.

Last Call to Nominate a Veteran to Honor

Do you know a U.S. veteran who now works in the automotive industry? Is that vet making the industry a better place? Nominate him/her for our Veterans & Vehicles program!

FrogData Partners with Minnesota Automobile Dealers Association

Under this agreement, MADA will endorse and recommend FrogData’s solutions to its network of dealer members across Minnesota.

Auto Dealer Study Reveals Ways to Increase Appointment Success

The study showed when the trade was discussed, the likelihood of setting an appointment jumped from just over 24% to 42%.

Other Posts

DOWC Is One of New Jersey’s Best Places to Work

DOWC received high marks for its workplace environment, company ethics and policies, and for providing an opportunity for growth.

DealerBuilt Pulls into Service Lane with Acquisition of iService Auto

iService’s solution is a key piece in an M&A strategy that unlocks the ability for DealerBuilt customers to run all their departments on one integrated platform.

Mopar, Petra Partner to Launch New Maintenance Products

Petra will provide a suite of Mopar products, including chemicals to help maintain the fuel system, diesel fuel system and A/C systems of the vehicles serviced.

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.